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Tag: puppy love

Woof in Advertising: Budweiser’s Puppy Love

I predict this 60-second Budweiser commercial is going to cause more tears than any fumble, any interception, or even the final outcome of Sunday’s Super Bowl.

Called “Puppy Love,” the ad depicts a special friendship between a yellow lab puppy and a group of Clydesdales.

As the storyline goes, the puppy and the Clydesdales have become best of interspecies friends while residing at “Warm Springs Puppy Adoption Center.”

WIAWhen the day comes for the puppy to go to a new home, he clearly doesn’t want to leave. And the horses don’t want him to go either.

When his new owner finally gets him in the car and takes off, the Clydesdales stage a coup.

They chase after the car as the pup sadly looks back out the window. They block the car’s path, and the next thing we see is pup and Clydesdales happily trotting back to the farm.

It’s all set to the tune of “Let Her Go” by Passenger.

The ad was posted on YouTube four days before Super Bowl XLVIII, and in less than a day it was viewed by more than 4 million.

(WIA is an occasional feature in ohmidog! that looks at how dogs are used in advertising)

Pennsylvania pulls license of big puppy dealer

The Pennslyvania Department of Agriculture has revoked the kennel license of CC Pets, a Lancaster County puppy broker with a history of violations under its previous name.

Once known as Puppy Love, the kennel, owned by Joyce and Raymond Stoltzfus, has been the subject of investigations and lawsuits for at least 20 years, according to the Philadelphia Inquirer.

CC Pets sold more than 2,000 puppies last year, making it one of the state’s highest-volume dog dealers.

In 2000, the kennel was fined $35,000 by the state for selling sick puppies and misinforming buyers about the health or breeding qualities of the animals. In 2001, kennel owner Joyce Stoltzfus was cited for practicing veterinary medicine without a license. In 2005, the kennel was the subject of a consumer fraud settlement stemming from a lawsuit filed on behalf of 171 customers in seven states.

One of the agreement’s conditions was that Stoltzfus, had to identify herself and the business correctly to customers rather than use an alias. Her failure to comply with that condition led to the license revocation, officials said.

Pennsylvania breeders face New Jersey trial

Jury selection begins this week in New Jersey in a  lawsuit against CCPets, a Pennsylvania kennel with a long history of trouble.

Lewis and Stephanie Ostrander, of Cape May County, N.J.,  sued C.C. Pets alleging that the Labradoodle they bought in 2006 was diseased and dying, according to Philly Dawg, the Philadelphia Inquirer’s animal blog.

The lawsuit names kennel owners Joyce and Raymond Stoltzfus, who have a history of dog law violations and were the subject of the largest consumer settlement involving pet sales in Pennsylvania.

Read more »

In India, online doggie dating thrives

Wealthy dog owners in India are turning to online canine dating services to find dogs for their dogs to romp with.

And we’re using “romp” in all meanings of the word.

“A lot of dog owners want their dogs to have doggy friends with whom they can play and have their own fun time,” says Geetika Nigam, who launched the 6,500-user-strong Puppy Love  community two years ago.

Just like human dating sites, dog owners can upload photos, blog, search for the perfect match and set up dates, according to a Reuters article.

Many of the dogs are pedigreed — and some owners are looking for a dog to breed their dog with — but others are simply trying to set up play dates.

“People are very happy that finally someone has taken up this cause,” says Mumbai-based Mekhala Lobo, who spotted a business opportunity in her newly launched Date Your Pet  website.

“Believe me, in the dog world, finding a mate is next to impossible,” the MBA student said. And harder yet for the males. “Families generally prefer keeping male dogs so females are always in demand,” Nigam, who also owns a dog-grooming business, said.

Ishita Sukhadwala set up DogMateOnline in 2008 to help her cousin’s 6-year-old Doberman Rocky find a mate. “It was more out of necessity than anything else,” she said.

Rocky had a profile set up on the website, but he died before a potential match was found.

Pet ownership has boomed in India, thanks to its growing ranks of wealthy, middle and upper class professionals who are also driving sales of luxury goods. But for the vast majority of the country, which lives on between $1 and $2 a day, pets are not an option. Stray dogs are also often beaten, herded into trucks, poisoned and dumped into pits by government workers.