Budweiser’s new public service message encouraging responsible drinking lets a dog make the point:
“Next time you go out, be sure to make a plan to get home safely, because friends are waiting.”
Sure, they could have used a worried spouse, or a cute child, but somehow a dog drives the point home even better. Nobody waits for you like a dog does, and no one seems happier to see you come through the front door.
By using a dog, and making the ad’s ending happy, this public service message avoids becoming heavy-handed, sanctimonious, preachy and blatantly tear-jerking (unlike some of those PSA’s animal welfare organizations produce).
That, and being so on point, are what make it so effective.
In a decade of writing about dogs, and their people, I’ve had many people tell me how their dogs have changed their lives, and made their lives worth living. Some go so far to say their dog helped them move out of a criminal lifestyle or kept them from committing suicide. Dogs give us a reason to live, and a reason to live responsibly.
Dogs make us do the right thing.
Beer does the opposite.
Given alcohol is a factor in nearly a third of all traffic related deaths, there will be those who see some hypocrisy in a company simultaneously bombarding us with beer ads and telling us to drink responsibly.
Some accused the company of just that last week, when Anheuser-Busch, the official sponsor of the NFL season, issued its statement expressing concern about domestic abuse among NFL players, given alcohol and substance abuse play a role in nearly two out of three domestic violence cases, according to some studies.
“We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season,” Anheuser-Busch said in the statement — not directly threatening to end its $194 million relationship with the NFL, but, between the lines, raising that possibility. “We are not yet satisfied with the league’s handling of behaviors that so clearly go against our own company culture and code.”
Both the domestic abuse statement and the responsible drinking PSA came out last week. The latter was posted on YouTube Friday.
Maybe Anheuser-Busch is becoming more socially conscious, or maybe it’s just buffing up its image.
Some may think Anheuser-Busch, both with its domestic violence statement and its responsible drinking PSA, is getting on a high horse it has no right to mount (Clydesdale, maybe?).
“How crazy is this?” Jon Stewart noted last week on The Daily Show. “A company that sells alcohol is the moral touchstone of the NFL.”
That’s one way to look at it: A beer company shouldn’t try to set our moral compass — and has no right to do so.
One could also say — given the social problems its products tend to spawn and exacerbate — that a beer company has every duty to take such actions, and produce such ads.
In any event, we’re glad they made this one, and we hope to see it on television at least as often as we do the Clydesdales.
(Woof in Advertising is an occasional feature on ohmidog! that looks at how dogs are used in advertising. For more Woof in Advertising posts, click here.)
Posted by John Woestendiek September 23rd, 2014 under Muttsblog, videos.
Tags: abuse, ad, advertising, anheuser busch, animals, bud, budweiser, commercial, dog, dogs, domestic violence, drinking, driving, drunk, drunk driving, friends are waiting, hypocrisy, marketing, media, national football league, nfl, pets, psa, public service annoucement, responsibility, responsible, woof in advertising
Case in point: today’s “Dear Abby” column, in which a reader relates how a 9-year-old visitor to his home climbed aboard his Labrador retriever, possibly causing her permanent injuries.
“Isaac,” the visiting child, who apparently had little experience with canines, was playing with Layla, the retriever, when the homeowner heard him say, “Look, I’m riding your dog!”
“I immediately intervened, but I was too late,” the letter writer said. “A day or so later, Layla was unable to descend our stairway and was clearly in pain. She has been on pain medication for three weeks and is growing progressively worse. The next step is to get X-rays and/or an MRI to see if she has a spinal injury, and then determine her treatment. It’s possible the damage is irreversible.”
The letter writer wasn’t seeking veterinary advice, but wondering how to tell Isaac and his parents about the harm he caused, and keep him from doing it again, without placing “undue guilt on a 9-year-old boy.”
Abby responded to “Heartbroken in New York” this way:
“Children are not mind-readers. If you don’t tell them when they make a mistake, they won’t realize they have made one. Contact Isaac’s parents and explain what happened. If your dog needs treatment, they should be responsible for whatever damage their son did.”
I — though nobody asked — would add only two things to that. First, that any guilt Isaac might feel on learning what he had done isn’t exactly “undue.” Second, that when your dog is meeting someone new — especially a child — you should be in the room, watching and, if necessary, teaching. It’s very easy for a dog owner to assume everyone knows how to behave around dogs, but it’s also very wrong.
Riding a dog, no matter how big he or she is, no matter what the Internet might tell you — and the photo above is just one example of some incredibly irresponsible online “expertise” — should simply never be done. Period.
(Photo: Taken from wikiHow.com’s article on “how to ride a dog”)
(Postscript: The day after this article appeared on ohmidog!, the wikiHow article on “how to ride a dog” was taken down.)
Posted by John Woestendiek March 8th, 2011 under Muttsblog.
Tags: abby, advice, animal welfare, breeds, children, dear abby, dog, dogs, expertise, health, heartbroken, injuries, injury, internet, irresponsible, kids, kids and dogs, labrador retriever, layla, meeting, new, responsible, ride, riding, riding dogs, rode, safety, wikihow
If you happen to be strolling around Baltimore’s Inner Harbor Sunday and run into a pack of pit bulls, fear not — they are there to make friends, influence people, and lick away any misconceptions you may have about the breed.
B-More Dog, the organization behind “Pit Bulls on Parade,” plans to make group walks like Sunday’s a monthly event, held in various parts of the city — all aimed at erasing the stereotypes surrounding the breed.
While all breeds are welcome, dogs must be signed up in advance to take part in the parades. So while it’s too late to get your dog into Sunday’s, you can find out about participating in next month’s by emailing firstname.lastname@example.org.
To check out Sunday’s parade, show up around the Inner Harbor at 11 a.m.
Pauline Houliaras, a founding member and current president of B-More Dog, came up with the idea for the parade after noticing how often she’d be stopped and asked about the dogs she was walking. Her own dog, Ravenopolis, she found, often got greeted on walks around the harbor by tourists and locals alike, who’d stop to ask questions and pet the dog.
Taking the concept to the next level, B-More Dog organized groups of pit bull owners to walk together and spread goodwill about the breed. Then they decided, rather than just do it once a year, to try and parade pit bulls every month.
B-More Dog is an outreach and education organization that formed in the fall of 2007 to speak out against breed specific legislation being proposed in Baltimore County. That legislation, which would have required all pit bull owners to muzzle their dogs and confine them in locked kennels, was not passed.
Since then, B-More Dog has gone on to focus on improving the breed’s image and promoting responsible ownership of pit bulls and all other breeds through education, mentoring, and outreach.
Its members work with local shelters to provide information packets about the breed to adopters. B-More Dog also offers a “Humane Education” program in which members take their friendly, trained and well-mannered pit bull to community centers and after-school programs.
Posted by John Woestendiek February 4th, 2011 under Muttsblog.
Tags: animals, b-more dog, baltimore, bmoredog, breed, breed specific legislation, breeds, dogs, downtown, goodwill, harbor, humane education, image, information, inner harbor, march, myths, outreach, parade, pauline houliaras, pet owners, pet ownership, pets, pit bulls, pitbulls, pride, responsibility, responsible, stereotypes, training
“All Over Albany” has noticed that dog poop is, well, all over Albany — and they’ve fashioned a helpful flow chart to help address the (fecal) matter.
(Click on the illegible version above to be taken to the full size chart. Then come back, for this isn’t just an upstate New York issue, but a national, nay, global one.)
At my park in Baltimore, and probably your’s, it seems that, when the snow and cold arrive, the manners of some otherwise responsible dog owners depart.
Whether it’s because people don’t want to traipse throught the snow to scoop it up, or because it’s just so darned cold, there are a lot more lingering dog droppings to be seen, and stepped in.
In a perfect world, those not scooping would be the ones stepping in it — but it never seems to work out that way.
And while, granted, solidly frozen poopage won’t despoil your footwear, neglected droppings, amid continued freeze and thaw, can come back to haunt us.
“We’ve thought a lot about this issue,” Alloveralbany.com reported in a piece last month. “And we finally came to the conclusion that winter somehow impairs the ability of some people to make good decisions about whether they should pick up their dog’s poop.
“So, we’re here to help. We’ve constructed a flow chart to assist citizens of the Capital Region in their decision-making process on the all important question: ‘It’s winter. My dog has pooped. What now?'”
Posted by John Woestendiek January 29th, 2011 under Muttsblog.
Tags: albany, all over albany, animals, civility, cold, dog, dog poop, dog poop flow chart, dogs, feces, flow chart, freezing, frozen, ice, manners, pet owners, pets, pick up the poop, pick-up, poop, poopsicle, responsible, scoop, shit, snow, turd, waste, weather, winter, wintry
It seems I wasn’t the only one to disagree with “Dear Abby’s” recent opinion that throwing the bagged poopage of your dog into someone else’s garbage can was acceptable.
“I’m sorry to say my advice … landed me in the doghouse,” the columnist noted earlier this week.
Back in September, Abby advised “Pooped Out in North Carolina” — who was getting the business from his family after tossing his dog’s bagged feces in a neighbor’s garbage can — that “as long as the bag was securely sealed, I don’t think adding it to someone’s trash bin was a social no-no.”
ohmidog! quickly pounced on Abby for dispensing such bad advice. It’s bad manners and, worse yet, gives the anti-dog types something else to complain about.
As it turns out, we weren’t alone. Many others disagreed with Abby, and a sampling of those opinions were included in her column Monday.
“DEAR ABBY: … As a homeowner who is a frequent recipient of foreign feces, there is a practical issue that you may not have foreseen. Our garbage collectors will not dispose of small bags of dog poop; they will only take trash bags of the larger size one would expect to contain household waste,” wrote Frequent Feces Finder.
“DEAR ABBY: You should have told “Pooped” to check the local laws first. In my community, if you’re caught putting your trash in someone else’s container, you are made to clean it out, fined and sometimes given jail time,” wrote Tom in Reed City, Michigan.
“DEAR ABBY: We walk our dogs four times a day and place their carefully bagged “deposits” only in the trash at our house. We do this for two reasons: One, people can be territorial about their refuse containers and resent any ‘unauthorized’ garbage placed there. Two, many homeowners hate finding animal waste on their property or in their trash,” opined Picker-Upper in California.
(Photo from the flickr page of left-hand)
Posted by John Woestendiek December 2nd, 2009 under Muttsblog.
Tags: abby, advice, animals, bags, cans, columnist, dear abby, dog, dogs, feces, garbage, manners, pets, poop, pooped, property, refuse, responsibility, responsible, trash, waste
Dear Abby tackled one of the finer points of dog poop etiquette yesterday, but I’m going to have to disagree with her advice on this one.
“My wife and I were walking our terriers one evening when one had to answer nature’s call,” a reader wrote. “Being responsible dog owners, I picked up the ‘deposit’ with a bag we carry for such occasions.
“It was garbage pickup day and the neighbors’ trash cans were out at the curb, so at the next house I placed the bag in the trash can. My wife, family and co-workers all think this was not appropriate — that I should have carried it home and disposed of it in our trash can.
“Abby, we were 15 minutes from home, but given the choice, I would rather not carry that bag and figured a garbage bin is a garbage bin. I’ll abide by your answer and admit I was wrong if you say so.”
It was signed “Pooped Out in North Carolina.”
Abby’s response: “As long as the bag was securely sealed, I don’t think adding it to someone’s trash bin was a social no-no.”
Had he written Dear ohmidog! we would have told him this — after first asking, “How can you be in front of a neighbor’s house and 15 minutes from home?”
Since it was garbage day, and the event occured at night, that means the poop bag would remain in the neighbor’s trash bin for several days (a week in my Baltimore neighborhood), until the next collection. While a person’s trash may no longer be their property, their bin is, and thus you have no right to put your dog’s poop in it — no matter how securely sealed it may be.
While there are some neighbors that might be cool about this, myself included, it’s bad form, and gives the anti-dog crowd something to complain about. If there are no public trash receptacles available — or even a community dumpster — pack your poop all the way home.
That’s my take. What’s your’s?
(Photo from the flickr page of left-hand)
Posted by John Woestendiek September 22nd, 2009 under Muttsblog.
Tags: appropriate, bin, dear abby, dispose, disposing, dog, dogs, feces, neighbors, poop, private, public, receptacle, responsible, trash, waste
Here’s a pretty slick video, new on YouTube, that explains what B-more Dog is all about.
The organization got started a couple of years ago, originally to dissuade Baltimore County from passing breed specific legislation against pit bulls, which the county wisely avoided.
Since then its mission has become to promote responsible dog ownership through education and outreach in the Baltimore Metro area and to enhance the relationships of dogs and their owners by fostering responsible care and stewardship.
B-More Dog is open to anyone. It will assist any breed of dog, even though its primary focus is to assist owners of pit bull breeds.
This video shows the good work they’re doing, and that the students at Towson University’s Electronic Media & Film Department, who put it together, are no slouches either.
(If you’re a college student, and have done a project related to dogs and posted it on YouTube, let us know. We’ll gladly air it here.)
Posted by John Woestendiek June 6th, 2009 under Muttsblog, videos.
Tags: b-more dog, baltimore, baltimore county, bmoredog.com, breed-specific, care, electronic media, ownership, pit bulls, responsible, stewardship, towson, towson university, video, youtube