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Tag: retrievers

“Erect-tail dysfunction:” Losing the wag


The university that cloned the first mammal is now investigating why some older dogs — especially those in colder climes — sometimes experience limp tails.

A study at Edinburgh University in Scotland says the phenomenon known as ‘limber tail,’ which causes a dog’s tail to become limp and difficult to move, tends to affect larger working breeds, and is more common among dogs who live in the north.

The study of dozens of dogs found that the chance of a dog developing the condition rose by 50 per cent for each additional degree of latitude further north he or she lived.

Working dogs, who spend more time outdoors, and those who enjoy swimming were also around five times more likely to develop “limber tail,” which is also known as “cold tail” or “swimmer’s tail.” More informally, the condition is sometimes referred to as a dog “losing their wag.”

Personally, we like the name a Telegraph headline writer gave the condition: Erect-tail dysfunction.

No, this is not The Onion you’re reading, and this is not a joke — at least not to the dogs who get it. Owners report that it can be very painful and distressing for the dogs.

“We were surprised by how many owners were reporting limber tail to us but it meant we had the chance to do a detailed investigation,” said Dr. Carys Pugh, of The Roslin Institute and Royal Dick School of Veterinary Studies.

The Royal Dick School of Veterinary Studies, commonly referred to as the Dick Vet, is no joke, either. It’s the veterinary school of the University of Edinburgh.

Dolly the sheep, the world’s first mammal clone, was born at the Roslin Institute in 1996, marking a new era of biological control. Nine years later the cloning of dog — the 18th species successfully cloned — was achieved by scientists in South Korea.

limptaillabIn the limber tail research, a team at the University of Edinburgh compared 38 cases of dogs with limber tail with 86 dogs that had no symptoms.

Those affected by limber tail were more likely to be working dogs, and more likely to regularly swim.

The condition, which was first reported in the scientific press in 1997, is thought to affect around 60,000 dogs in Britain, “but owners often struggle to find out what is wrong with their pets as there is little literature available,” the Telegraph reported.

It’s generally not a lifelong condition; rather, it resolves itself within a few days or weeks.

The researchers hope further studies will identify genes associated with the condition, which could one day help breeders to identify animals that are likely to be affected.

Caroline Kisko, Secretary of Kennel Club, which funded the research through its charitable trust, said owners should be careful not to over-expose their dogs to the cold.

“The condition is rare, but is it most often seen in working dogs such as Labrador retrievers, flat coated retrievers and pointers. Dogs usually recover their normal tail posture and function over a period of days or weeks, however it can be painful.”

Gudrun Ravetz, junior vice president of the British Veterinary Association warned owners not to become so worried about the cold that they stop exercising their pets.

“Limber tail is rarely seen in veterinary practices and the research indicates that most owners do not seek veterinary attention for this problem,” she said.

(Photos: Top, a young chocolate Lab with a perky and lively tail; bottom, an older chocolate Lab whose tail has gone limber)

Woof in Advertising: The Barkleys are back

It’s that (one) time of year that we get excited about commercials — and while those that air during the Super Bowl always get the most hype, Subaru is again focusing its advertising efforts on the Puppy Bowl.

Five new ads showcasing the Barkleys, the family of retrievers that first rolled onto the scene in 2013, will be airing in coming weeks and during Puppy Bowl XII on Animal Planet.

The ads are part of Subaru’s “Dog Tested Dog Approved” campaign.

woof in advertisingThe national television spots were created by Carmichael Lynch on behalf of Subaru of America, which is marking its sixth year as the event’s official auto sponsor.

The ads do a great job of intertwining quirky human behavior and quirky dog behavior with some highly laughable results.

In “Phone Navigation,” the Barkleys try to communicate with their smartphone voice assistant, but run into a bit of a language barrier.

“Puppy” shows the Barkleys taking a nighttime drive to try to get their little one to sleep.

And in “Bad Hair Day” Dad picks up Mom from the hair salon and is unsure what to make of her makeover.

Subaru has long been at the forefront of car companies catering to dog owners.

“Subaru and its customers have a deep connection to pets. Eight out of 10 Subaru owners are pet owners, and our brand continues to support the causes and initiatives that our customers care about,” said Alan Bethke, vice president of marketing at Subaru of America.

You can see more of the ads here, and learn more about Subaru’s involvement with dog causes, here.

(Woof in Advertising is a semi-regular feature on ohmidog! that looks at how dogs are used in marketing. You can find more posts here.)

LABRABLOOPERS: Is any breed more zany?

Are we laughing with these Labradors, or at them?

And does it really matter, as long as we’re laughing?

As long as nobody’s getting hurt, I say bring on the Labrabloopers.

Probably, we are laughing at them, but my hunch is — innocently and spontaneously goofy as their behavior can be — that’s exactly what they had in mind.

Woof in Advertising: Meet the Barkleys

What can sell cars even better than a cute dog?

How about an entire family of them?

Subaru — the automobile company that has long embraced, catered to and capitalized on canines in its commercials — has released a new series of ads that follows the travels of a family of four retrievers. 

And while it’s just in time for the Super Bowl, you probably won’t see the ads during the big game. Once again, Subaru is opting to be a Puppy Bowl sponsor instead.

Subaru’s “Meet the Barkleys” campaign consists of four 30-second spots in which the canine family experience some mini-dramas. In this one, dad ends up in the doghouse for  appearing a little too interested in an attractive female pedestrian.

In the ads, the dogs aren’t just along for the ride, they’re in charge, and on their own. Dad drives. Mom navigates. And they youngest offspring — just a pup — sits in his child seat.

Produced by Carmichael Lynch and director Brian Lee Hughes of Skunk, the ads are enhanced with CGI, but the dogs are real, and Subaru offers a website where you can learn more about them.

WIAAuggie, who plays the role of dad, is a 5-year-old golden retriever from a small town in Canada, with several movie, television and commercials among his credits.

Stevie, a 4-year-old female yellow Lab, plays the mom, and lives with Auggie in real life as well. She was rescued from an animal shelter in Pasadena and started training as an actor just six months ago.

Playing the role of little brother is Sebastian, a 12-week-old (at the time of filming) golden retriever from Moorpark, California.

From the same California breeder came Sadie, six-months-old, a golden retriever who plays the role of the daughter, and who, in another one of the ads, raises dad’s suspicion when she lingers a little too long in the car when her date brings her home.

While that’s one of  two ads that shows the dog family acting out distinctively human type dramas, the other two show their doggie side — as in going ballistic at the sight of a mail truck. Then there’s what happens when the family takes a break from their road trip to stop at a convenience store: