If there are two things that melt the average American’s heart, they are dogs and returning soldiers.
Put them together — as in a soldier coming home and reuniting with his or her dog — and you have a slam dunk in terms of public appeal, as the plethora of real videos of that on YouTube, and the number of views they’ve received, attest.
This one, despite what many viewers think, isn’t real, but a staged presentation aimed at selling Iams dog food.
“Rocky the dog didn’t know why Dawn was gone for so long,” the commercial tells us. “But when she showed up in military camoflouge, he was there ready to greet her with the biggest welcome home. So, to keep Rocky strong and healthy, Dawn chooses Iams dog food.”
The ad features a magnificent Irish Wolfhound (whose real name is Monster) and his real owner, named Andrea. But it’s not capturing a real reunion. (Search YouTube for “dog” and “soldier” and “reunion” and you can find plenty of those.)
Before airing it on television, Procter & Gamble unveiled the ad, and others in its “Keep Love Strong” series, on Facebook, to let viewers share, like and comment on them.
The campaign, which started airing late last year, was created by the New York firm of Saatchi & Saatchi and showcases “the important role premium nutrition like Iams plays in keeping a dog or cat’s body as strong as their love.”
“At Iams, we trust our fans and value their opinions a great deal, so we wanted to give them an opportunity to participate in choosing our next commercial,” Iams brand general manager Ondrea Francy said in a press release about the ”Keep Love Strong” campaign. “…One of the most exciting things about our new campaign is that it was all inspired by real stories of unconditional love.”
Despite all that trust they have for us, Procter & Gamble didn’t go out of its way to point out that the commercial was made with actors, as opposed to depicting a real returning vet reuniting with their pet, leaving the issue subject to debate among online commenters.
Reading through the comments about the ad on YouTube, most seem to be from those smitten by the dog, and many are from viewers pointing out the ad made them cry.
One commenter insists he looked it up and determined that it was made with a real video of a dog and returning soldier. (Here’s some proof it wasn’t.)
Mostly, the ad is praised, but some question whether it’s using the military to sell dog food: “You’re doing a disservice to service members like my husband who wear the uniform PROUDLY,” said one.
Maybe, but the fact of the matter is that patriotism – like dogs, catchy tunes, scantily clad models and talking babies — can be a powerful sales tool, and not too much is out of bounds these days when it comes to advertising, including shamelessly blatant heartstring tugging.
That doesn’t mean (this being a free country, where we can speak our minds and buy the dog food of our choice) that we can’t criticize or pick nits.
Some commenters point out that the generic camouflage uniform worn by the “soldier” doesn’t pass muster.
“This is not real. She has no rank or anything on her uniform. No flag, no unit patch and her hair (is) completely wrong! This is probably a really well trained dog but she is not a real soldier … And she’s wearing Air Force boots with an army uniform! This would never fly in the military.”
A couple of commenters make the point that a dog as tall as an Irish Wolfhound should not be eating out of a bowl on the floor, but from a raised feeder: “You’d think the DOG FOOD company would know that…”
A handful of viewers seemed concerned, instead, that the dog and returning soldier are getting a little too intimate.
That was also the viewpoint of a post on the blog, Why I Hate Dogs, whose author says the ad “veers into the bestiality zone…”
“It shows a woman dressed in military fatigues, apparently just back from deployment somewhere. She is seen inside the house gushing over her huge Irish wolfhound (Russian wolfhound?), and walks outside, where she proceeds to lie flat on her back on the driveway, while the dog lowers itself on top of her, its legs splayed. The genital areas match up. Yes, it looks like this man-sized dog is having sex with her.”
How do you spell “Geesh?” (Is it two “E’s” or three — as in “geeesh” — and if so, might those naugbhty vowels be having an illicit threesome?)
As for me, it’s not the canine-human genital proximity that’s of concern, or the fact that the soldier’s uniform does or does not meet specs.
It’s that people don’t know whether the reunion video is real or staged. Some commenters, with whom I’d disagree, wrote that, as long as we are touched by it, that doesn’t matter.
Maybe I just need new glasses, but the line between truth and fiction seems to be getting awfully blurry these days. It doesn’t serve us well. And it would seem to me that it wouldn’t serve the dog food company well, either. If we don’t know whether the company is showing us a real event, or a staged generic re-creation, might we also wonder about how true the advertisement’s claims are, and how nutritious their product really is?
What is clear is this: Advertisers, while they may have a hard time finding unconditional love, are quick to seize upon the theme — especially if it might sell some dog food.
(“Woof in Advertising” is an occasional ohmidog! feature that looks at how dogs are used to sell stuff.)
Posted by jwoestendiek November 8th, 2013 under Muttsblog, videos.
Tags: advertisement, advertising, air force, animals, army, commercial, commercials, dawn, dog food, dogs in advertising, iams, irish wolfhound, marines, marketing, media, navy, pets, procter & gamble, returning, reunion, reunions, rocky, saatchi & saatchi, soldier, television, unspoken, veteran, welcome home, woof in advertising
The only real piece of his previous life the homeless Florida man still had was his dog, a blue pit bull named Handover.
On the morning of May 8, he woke up — along U.S. 19 in Hudson — to find Handover was gone, too.
The dog was gift, five years ago, from his now ex-wife. She was holding the dog and asked Bryan what they should name him. Bryan said, “Hand him over.”
“He is my best friend. He’s my heart and soul,” Bryan told ABC Action News, which last week picked up on the story about the missing dog. “If anybody sees him, please bring him home.”
As word spread about the missing dog, Carolyn Texter, who knew Handover and Bryan from her work with animal rescues, decided to help.
Texter started a Facebook page to find Handover, and a reward fund established for his safe return grew to $1,000. Yesterday, Handover was found and, after a visit to a vet for a check-up and microchipping, reunited with Bryan.
Texter described him as “speechless” and thankful for all the help he’d received.
Posted by jwoestendiek May 23rd, 2013 under Muttsblog.
Tags: animals, carolyn texter, dog, dogs, dogs and homeless, facebook, florida, hand him over, handover, homeless, hudson, james bryan, pets, pit bull, pitbull, rescue, returned, reunion
Marine Sgt. Ross Gundlach, while serving in Afghanistan, made a promise to Casey, the explosive-detecting yellow Lab who worked alongside him.
“I promised her if we made it out of alive, I’d do whatever it took to find her,” Gundlach said.
Gundlach, after completing his military service and enrolling at the University of Wisconsin, managed to find out that Casey had finished her military service and been sent to work for the state of the Iowa, detecting explosives.
Knowing it was probably just the first round of a long bureaucratic battle, Gundlach wrote to State Fire Marshal Director Ray Reynolds, explaining the connection he felt with the four-year-old dog who’d been both lifesaver and companion. Gundlach wears a tattoo on his right forearm depicting Casey with angel wings and a halo.
But, as reported by the Associated Press, things happened quickly.
“He’s been putting a case together for the last two months, sending me pictures,” Reynolds said. “ … It just tugged on your heart.”
Reynolds got in touch with the Iowa Elk’s Association, and it agreed to donate $8,500 to buy another dog for the fire marshal’s office.
Then, he got in touch with Gundlach, telling him that he needed to come to the state Capitol in Des Moines on Friday to plead his case before a “bureaucratic oversight committee.”
Gundlach, 25, showed up with his parents.
Reynolds told Gundlach the meeting had been delayed, but invited he and his parents to attend an Armed Services Day celebration in the rotunda.
Hundreds of law enforcement officers, military personnel and civilians were already there, and knew — unlike Gundlach — what was about to happen.
That’s when Casey appeared.
A ceremony was held in which Gov. Terry Branstad officially retired Casey from active duty, thanking her for “a job well done.”
Casey was given to Gundlach, who put his head in his hands and cried.
“It was a total surprise,” he said. “I owe her. I’ll just try to give her the best life I can.” During the 150 missions they performed together, Gundlach said Casey never missed an explosive. He credits her for making it back home safely. “I wouldn’t be here … any kids I ever had wouldn’t exist if Casey hadn’t been here,” he said.
His father, Glen Gundlach, seemed just as surprised.
“It’s unbelievable,” he said. “The state of Iowa, I love ‘em.”
(Photos: Charlie Neibergall / AP)
Posted by jwoestendiek May 20th, 2013 under Muttsblog.
Tags: animals, armed services day, bureaucracy, capitol, casey, des moines, detecting, dog, dogs, explosives, fire, government, iowa, marine, marshal, military, pets, ray reynolds, reunion, reunited, ross gundlach, state
A lost dog, stuck in train tracks.
An oncoming N.J. Transit train, in a hurry to make Hoboken.
Not the ingredients for a happy ending.
But there was one, anyway.
The engineer and conductors spotted Sparky, an American Eskimo dog, on the tracks Tuesday morning, on the Bergen county Line in Garfield. He was stuck between the rails and a bridge joint.
Passengers, despite the six-minute delay, approved and brok into applause when the crew and dog reboarded.
“When we came in, they all came, their camera phones out, taking pictures, they were all in good spirits,” train conductor Paul Bowen told CBS in New York.
In another fortunate twist of fate, Sparky’s owner called police in Garfield to report her dog missing about the time NJ Transit reported the one they’d found.
“I was so scared, because I didn’t know where he was,” owner Yvette Osorio said. “I’m very happy and I’m thankful to all of them for saving my dog.”
Posted by jwoestendiek May 16th, 2013 under Muttsblog, videos.
Tags: american eskimo dog, bergen county, commuters, conductors, delay, dog, engineer, found, garfield, happy ending, hoboken, lost dog, new jersey, nj transit, reunion, sparky, train
Excited dogs greeting returning soldiers have become an Internet staple, but here’s one with a special twist.
Emma, a pitbull mix who suffers from a congenital anomaly that affects her spine — leaving her front legs only partially functioning and her back legs useless — didn’t let that stop her when her human returned from a six-month deployment.
She pulled and slid herself across the floor to greet him, along with the other two family dogs.
Melissa Swanson uploaded the video of her returning husband and excited dogs on YouTube.
“Emma and her daddy were very close! It broke her heart when he left,” she wrote. “When I come in the door, she normally sits at the end of the hallway and waits for me to pick her up. This time, when her daddy came in, she went to him … Gotta love homecomings!”
The Swansons heard of Emma through SNARR (Special Needs Animal Rescue and Rehabilitation), and became her foster parents. They’ve since decided to adopt her. They’re still trying to find the perfect cart for Emma — one that will require her to keep using her front legs without putting too much pressure on them.
You can learn more about Emma on her Facebook page.
Posted by jwoestendiek April 26th, 2013 under Muttsblog, videos.
Tags: adopt, animals, congenital, deployment, dog, dogs, emma, family, foster, greeting, hemivertebrae, homecoming, homecomings, pets, returning, reunion, snarr, soldier, soldiers, special needs animal rescue and rehabilitation, spinal, swanson, video, war