The Christian Science Monitor recently took a look — a far deeper one than newspapers usually do — at the rising status of dogs in America, and concluded that there’s more behind the trend than a handful of wacky, dog-coddling pet owners.
It’s actually a huge story — one that’s been roundly missed because it has been a gradual shift, a slow evolution, and because the news media tend to be unable to look at dogs as serious subject matter. Instead it gives any pet story the cutesy pie treatment, complete with overused puns and chuckling anchorpeople.
The Christian Science Monitor story, by Stephanie Hanes, a former Baltimore Sun reporter, avoids that trap, and makes an effort to look at the reasons behind the dog’s rise from backyard denizen to full-fledged family member. It opens at Wagtime, the D.C. doggie day care center where around 60 canines show up each day, and whose owner is so busy she’s thinking about starting a waiting list for the full-time, $900-a-month slots.
“For many in the dog world, Schreiber explains, pet day care is no more of a luxury than preschool. Buying high-end dog food feels no more frivolous than serving organic fruits and vegetables; Prozac for the pup no more outrageous than Ritalin for the teenager.”
Wagtime, and all the other lengths Americans are going to for their pets, represent “a widespread cultural trend, a phenomenon that could easily be called America’s pet revolution,” the article says.
The revolution is bolstered by the country’s exploding pet population, which has increased threefold since the 1960s, according to some estimates, and pet industry sales that have grown to $46 billion this year from $17 billion in 1994, according to the American Pet Products Association.
But, the story adds, “… it is the dog that has nuzzled his way to the forefront of our pet revolution. Love him or hate him, Fido is changing American society – in ways municipal and medical, emotional and economic, social and scientific – as never before.