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Pedigree Super Bowl ad will tout adoptions

Pedigree, the dog food company, has put together a pretty funny Super Bowl ad — one that once again will be encouraging pet adoptions.

Here’s a sneak peak at the new ad, which will air during the Super Bowl on Sunday. (Don’t worry, it contains no graphic representations of vegetables.)

Pedigree, which took out an ad in USA Today late last year urging then President-elect Obama to adopt a dog, has also put together “behind the scenes” videos, related to the Super Bowl ad, which can be found at www.pedigree.com.

For each view of the “Crazy Pets” spot or the behind-the-scene footage between now and February 23, 2009 Pedigree will donate 8 ounces of dry Pedigree dog food to animal shelters, up to a total of $1 million.

publisher 2013
The simple design that is already highlighted.