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Tag: rogue

Nissan unveils a car (in concept) for dogs

It’s not being manufactured yet, but, if it were, there would probably be people lining up for this ultra dog-friendly Nissan.

The Nissan X-Trail 4Dogs, or Rogue as it’s known in the U.S., features dog bed, no-spill water bowl, automatic treat dispenser, clip on harness hooks, a slide out ramp, a shower and dryer and a two-way cam, allowing the driver in the front and the dog in the back to watch each other.

woof in advertisingThose last parts might be a bit much. (Not all dog tech, in our view, is good tech). But for the most part, these are some great ideas.

It’s all just a concept at this stage, developed by Nissan’s European division, Motor Trend reports.

And concepts, while they might get great mileage, won’t get you to the store.

Only of the concept car’s pet-specific features is currently available for purchase as a Nissan accessory: the dog guard above the rear seats.

Nissan-X-Trail-4DogsWhat’s the point of showing us a concept when the car’s not available?

For one thing, it helps create buzz and demand. For another, it lets us think such companies are thinking about us, even if it their project is mostly on the drawing board still. It also allows a company to show us a dream version, so vestiges of that image remain in our heads if and when the real one comes out.

Hopefully, the real thing — if it hits the market — will have a price some of us can actually afford, and will include something more than a $1,000 dog bowl. We’d suggest losing the automatic treat dispenser, too, and the dog-to-pilot cam and communication system.

It’s good to be able to keep an eye on your dog without fiddling with the rear view mirror. But do we really need to have our voices broadcast to them, all the way to the back seat? Do we really need to see them constantly on a 7-inch dashboard display?

And to they really need to see us, on a 10-inch LED screen in the cargo area?

It’s a little Big Brothery.

Nissan says the cargo area is meant to accommodate up to two dogs, but it looks to me like two large dogs would have to be crammed in. It’s even a little tight for a large and a medium.

All the doggie components were designed to be easily removed to free up cargo space for other items when the dog is not traveling with the family. The pet-friendly setup doesn’t interfere with accessing the vehicle’s spare tire, Nissan says.

The built-in shower and ramp are brilliant, and all in all a vehicle like this — at a reasonable price — could give Subaru a run for its money when it comes to the dog-friendliest cars.

So thanks for the video of what could be, Nissan, but don’t tease us. Get to work and give us the real deal.

(Woof in Advertising is a recurring ohmidog! feature that looks at how dogs are used in marketing. You can find earlier posts in this archived collection.)