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Tag: sales

Woof in Advertising: VW’s “Woofwagen”

Pawlitically incorrect as it might be, I do permit my dog to stick his head out the car window from time to time.

While there are those who say that’s putting him, and particularly his eyes and ears, at risk, I can’t bring myself to forbid him from sticking his nose out the window. To ban him from that activity would be the equivalent of taking someone to an art museum and blindfolding them.

So when traveling at reasonable speeds, and once in a while traveling at unreasonable speeds, I power down the back window halfway to let Ace sniff in the surroundings for a minute or two, usually at his urging — as in, “If I keep smushing my greasy nose into this closed window, he will open it a bit.”

I, unsafe and risky as it is, love to see the dog head protruding from the car window, almost as much as dogs seem to enjoy sticking their heads out the window.

To me, the dog head protruding from a car window, while maybe not as iconic as that torch Lady Liberty holds up, is a symbol of freedom and possibilities and soaking up all life has to offer. I have even tried it myself, but I got something in my eye and no longer take part in that behavior. Ace still gets to, though, within limits.

Admitting that will probably bring some criticism my way, just as I’d expect this new ad from Volkswagen might take some heat.

The ad features more than 15 dogs — all hooked up to seat restraints, it is said — but still managing to get their heads out the car window, in some cases well out the window.

(If you’re wondering why some dogs appear to be in the driver’s seat, that’s because the ad was filmed in the UK, for the British market.)

Twenty-two dogs were involved in the filming of the ad, and none of them were equipped with doggy goggles.

Thus those dogs, like my dog, were exposed to the danger of dirt, rocks, dust and debris that could harm their eyes; or ear damage that can result from them flapping too fiercely in the wind; or the possibility of falling out of the window.

The ad makers, judging from this behind-the-scenes “making of” video (below) seemed to exercise care and take precautions with the dogs.

But I’d be interested in hearing what you think. Will the ad be viewed as putting dogs in danger, or letting dogs be dogs? Is it joyous, or worrisome, and do you think it’s going to sell many Volkswagens? As for me, I was too busy looking at the dogs to notice the cars at all.

Chicago’s oldest pet store goes humane


Chicago’s oldest pet store has decided to stop selling dogs purchased from breeders.

Sonja Raymond, whose family has been operating Collar & Leash since 1956, says the shop will deal only in adoptable dogs from shelters and rescues, according to CBS in Chicago

Raymond said she’d been considering the switch for five years – after noticing animals coming into the store with genetic defects and incurable illnesses, despite the assurances she received from her suppliers that the pups didn’t come from puppy mills.

“You know I had gone on the word of my distributors that I get my dogs from — that ‘Oh yeah these people are reputable, I’ve known them for years,” she said. “Within the past year I have found out they lied.”

Also pushing Collar & Leash to make the switch was the The Puppy Mill Project, a Chicago-based non-profit organization created to raise awareness about cruelty in puppy mills.

“We’d been in touch with the Puppy Mill Project Founder, Cari Meyers, for a long time, and realize it’s time we take this jump with them to help make a statement to put an end to puppy mills,” Raymond said.

“We will no longer buy and sell cats and dogs from mills and are proud to align ourselves with The Puppy Mill Project,” she said.

“It’s my biggest hope that as they become humane, other Chicago pet stores selling dogs and cats will follow in their footsteps, said Puppy Mill Project founder Meyers.

The store will hold a grand re-opening weekend Saturday and Sunday, April 6 and 7.

“DOG, INC.” struts its stuff

“Thought Provoking?” It’s not like winning best in show at Westminster, but I’ll take the sign my book appears under at this bookstore as a compliment.

A friend sent me this photo, taken at the Barnes & Noble in Towson, which shows “DOG, INC.: The Uncanny Inside Story of Cloning Man’s Best Friend” getting some pretty decent display (at least better than the bottom shelf of the astronomy section, as was the case at an area bookstore that shall remain nameless).

I can think of no other sign I would like my book to be under — except maybe ”New York Times Bestseller.”

Alas, it’s not there yet, but it did rate the “Page 99 Test,” a website by Marshal Zeringue dedicated to the proposition that the quality of a book can be judged by turning to, and reading, its 99th page.

I lucked out in that page 99 of “DOG, INC.” contains a revelation — namely who it was that located Genelle Guzman, the last survivor found after 9/11, and held her hand until she could be freed from the mound of debris she was trapped under.

(Clue: It wasn’t the volunteer firefighters who took credit for rescuing her on CNN)

If you’re wondering what this has to do with cloning dogs, you can click the link to Marshal’s blog or, better yet, buy the book and allow your thoughts — and perhaps more — to be provoked.

Roadside Encounters: Sarah

Name: Sarah

Breed: Pit bull

Age: 7

Encountered: In a parking lot in Cave Creek, Arizona, where her owner sells cowboy hats at a roadside stand.

Backstory: Everyday, Michael Chazan, of Phoenix, sets up his tables on a dusty parking lot and hawks hats from Guatemala. At first, he would bring his daughter’s dog with him — partly for company, partly because, he’s found,  dogs can help bring in business.

When she moved away, he debated whether he should bring along his dog, Sarah, who he’s had since she was a pup. While amazingly and unwaveringly friendly, she is a pit bull, and while he knows she’s a sweetheart, some customers, he feared, might shy away.

He gave it a try anyway, and Sarah proved to be as good for business as she is at being a friend.

I picked up her affectionate vibe from 50 yards away. When she saw me, her tail began wagging wildly. She got down on all fours, shaking with anticipation of meeting someone new.

I had no choice but to go over and say hello. And now — though I’m not the cowboy hat type — I’m wearing a cowboy hat.

Michael says Sarah is good at luring in customers, and while he sometimes tells customers that his dog will eat them if they don’t buy the hat they tried on, one look at Sarah’s smiling face lets them know, if they didn’t already, that it’s a joke.

Sarah is good with other dogs, too, Michael said, and she seemed to adore Ace, licking his face and prancing around him.

He, as is usually his way with assertive females, all but ignored her.

I, on the other hand was smitten – and not just because we both have big heads. It was her sweet disposition that hooked me, reeled me in and sealed the sale, with a big sloppy lick.

(To see all of our Roadside Encounters, click here.)

Doggie market goes even more pupscale

Just when you thought the pet gear market couldn’t get any more precious, Martha Stewart and Crate & Barrell have launched new lines of upscale doggie products to further spoil our pooches.

Crate & Barrel is offering “a colorful pet gear line, which includes toys, beds, collars, leashes and more — all under $70,” according to PeoplePets.

It reports: “While we love the patterned cotton bones and catnip-filled mice, our pets are drooling over the dishwasher-safe porcelain bowls ($6.95-$14.95) adorned with conversation bubbles that say “Woof,” “Ruff” and “Meow.” Porcelain treat jars ($14.95-$19.95) are another charming accent for your kitchen. Dog jars feature a black-and-white fire hydrant motif and a bone-shaped handle, while the cat ones have fish and mice graphics and a fish-shaped handle.”

The new line is available in stores and on the Crate & Barrel website.

Martha, meanwhile — shown above during the taping of a commercial — has teamed up with PetSmart to premiere her Martha Stewart Pets line, which includes bowls, feeders, tote bags, toys, collars, leashes, beds and grooming accessories, all “designed with dogs and their owners in mind.”

Hermosa Beach to ban pet sales in stores

Hermosa Beach does not have any pet stores that sell dogs or cats — and if the city council has its way, it never will.

City officials took the first step Tuesday night in banning the sale of dogs and cats in city pet stores – a move designed to raise awareness about animal welfare issues, discourage puppy mills and encourage pet adoptions. A final vote is planned April 13.

An ordinance prohibiting the practice – modeled after a recently enacted ban in West Hollywood – won unanimous support from the city council and will return for final adoption at the next meeting, the Daily Breeze in Torrance reported.

City Manager Steve Burrell says the ban would not extend to veterinary clinics arranging and assisting in dog and cat adoptions.

“This is thought to provide the beginning of the emphasis on cutting down on the number of puppy mills and cat factories in various places,” Burrell said.

If it approves the ordinance, Hermosa Beach would join West Hollywood and South Lake Tahoe in outlawing the sales of dogs and cats in pet stores.

BARCS party Saturday benefits animals

The Baltimore Animal Rescue and Care Shelter (BARCS) is having a party Saturday — and it’s a chance to get your pet a gift and support hundreds more who need homes.

A Pet Junkie Party will take place in the Conference Room at BARCS, starting at 4 .m. tomorrow (Saturday). BARCS is located at 301 Stockholm Street in Batimore, near M&T Bank Stadium.

Pet Junkie representative Denise Smallman-Chilcoat will be selling dog and cat toys, pet-themed home decor items, jewelry, T-shirts and more, with 35 percent of sales going to BARCS.

For those unable to make it to the party, Pet Junkie will donate 35 percent of online sales to BARCS.

Law would ban pet store sales of dogs and cats

windowHow much is that puppy in the window?

He might not even be in the window, in another month, if the West Hollywood City Council approves a proposal that makes it illegal to sell a dog or a cat in a pet store.

The  council unanimously approved the ordinance earlier this month. If officially passed tonight, as expected, the law would go into effect on March 19th, KTLA reports.

The ordinance is aimed at eliminating the demand for commercially bred dogs and cats and reduce inhumane conditions in the breeding industryt. It will include exemptions for those shops that can show they are selling humanely bred, reared or sheltered animals.

According to the city, existing pet stores will be given time “to adjust” to the new law.

“This ordinance represents an important step toward ridding our nation of the cruelty of puppy mills and other commercial assembly-line animal breeders,” Councilman Jeffrey Prang said. “The ordinance not only contributes to the fight against animal cruelty it also recognizes the enormous cost of pet overpopulation in our society, both fiscal and humanitarian impacts. I urge those seeking pet companionship to consider adoption from municipal shelters and other nonprofit rescue agencies.”

The city of West Hollywood has traditionally been ahead of the curve when it comes to animal welfare. It made headlines in 2003 when it banned cat declawing.

The new ordinance is backed by the Companion Animal Protection Society, the Animal Legal Defense Fund and the Humane Society of the United States.

AKC offers tips on preventing dog theft

The American Kennel Club says dog thefts are on the rise.

The AKC says it has has tracked more than 115 missing pets via incidents reported by news media and customer reports through Nov. 30 of this year, compared to a total of 71 in 2008.

The AKC offers the following advice to lessen the chances of your dog being stolen:

– Don’t leave your dog off-leash or unattended in your yard. Keeping your dog close to you reduces the likelihood it will wander off and catch the attention of thieves. Dogs left outdoors for long periods of time are targets, especially if your fenced-in yard is visible from the street.

– Never leave your dog in an unattended car, even if it’s locked.

– Don’t tie your dog outside a store. If you need to go shopping, patronize only dog-friendly retailers or leave the dog at home.

– Protect your dog with microchip identification. Collars and tags can be removed so make sure you have permanent ID with a microchip.

– If you suspect your dog has been stolen. Immediately call the police / animal control officer in the area your pet was last seen and file a police report.

- Don’t buy dogs from the internet, flea markets, or roadside vans. There is no way to verify where an animal purchased from any of these outlets came from.

Additional tips can be found on the American Kennel Club website.

Resurgence seen in “crush” videos, HSUS says

Animal “crush” videos — recorded depictions of extreme, and generally fatal, animal cruelty — have undergone a resurgence, ten years after they led to the passage of federal anti-animal cruelty laws, the Humane Society of the United States says.

With the U.S. Supreme Court is set to consider the constitutionality of a federal anti-animal cruelty law on Oct. 6, the HSUS revealed the results of a new investigation showing that such videos are widely available on the Internet, despite the decade-old law, and even more so since it was struck down by  an appellate court last July.

The enactment of the Federal Depiction of Animal Cruelty Law in 1999 halted the proliferation of animal crushing operations, the HSUS said. The law has also been used to crack down on commercial dogfighting operations.

“The federal Depiction of Animal Cruelty Law is the only tool available to crack down on this horrific form of extreme animal cruelty,” said Wayne Pacelle, president and CEO of The Humane Society of the United States. “We wouldn’t allow the sale of videos of actual child abuse or murder staged for the express purpose of selling videos of such criminal acts, and the same legal principles apply to despicable acts of animal cruelty.”

Pacelle wrote about the crushing issue on his blog yesterday.

The videos and photographs show, among other things, women, often in high-heeled shoes, impaling and crushing  puppies, kittens and other small animals. Read more »