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Tag: sassy

Woof in Advertising: Tuna befouls the VW

That trio of sassy grandmothers currently being featured in a series of Volkswagen ads has a new traveling companion — a Chiweenie with an overbite — and true to his name (Tuna) he’s stinking up the place.

In the ad, the grandmas detect an odor in the vehicle, which they at first blame on it being diesel-powered. After some continued sniffing, they determine the real source of the foul smell: It’s Tuna.


Tuna — that’s his real name — had achieved some major fame even before appearing in the ad, with more than 1.5 million followers on his Instagram page.

And he’s already published his own book, “Tuna Melts My Heart: The Underdog with an Overbite.”

On top of that, he has his own Twitter and Facebook accounts, as well as his own website.

According to that website, Tuna is a 4 year-old Chiweenie (Chihuahua-dachshund mix) with an exaggerated overbite who was rescued in 2010 by Courtney Dasher at a Farmers Market in LA.

Within a year, Dasher created an Instagram account dedicated to Tuna’s photos. By the end of 2012, he had hundreds of thousands of followers.


Dasher said her goal was to “bring people joy through Tuna’s pictures that showcased his cartoonish looks and his charming personality.”

“Since Tuna is the epitome of the underdog, most people advocate for him and adore him for his endearing qualities. His loyal followers embrace his physical differences, have fallen in love with his charm and connect to his message; that true beauty comes in all forms and radiates from within.

“Furthermore, he is an ambassador for animal rescue, since he too was once rescued, and it has become a part of Courtney’s mission to raise awareness for rescue groups through this platform.”

Dasher met Tuna at an adoption event after he’d been found discarded on the side of the road near San Diego.

You can find more of our “Woof in Advertising” posts — looking at how dogs are used in marketing — here.

(Photo: Instagram)

FBI agent who shot dog has left the bureau

The FBI agent who shot and killed his neighbor’s 3-pound Chihuahua last year is no longer an FBI agent.

Erik Vasys, an FBI spokesman in San Antonio, would not say if Leslie Ledger, an agent stationed in Waco, resigned, retired or was fired — only that he’s gone, the Waco Tribune-Herald reported.

Ledger, 41, could not be reached for comment, the newspaper said.

Ledger was sentenced to deferred probation for two years and ordered to perform 300 hours of community service in July after pleading no contest to state felony animal cruelty charges stemming from shooting his neighbor’s dog, Sassy.

He shot the dog with a pellet rifle when she appeared in front of his home. The dog belonged to a young girl whose family lives down the street from Ledger.

FBI agent shoots Chihuahua near Waco

An FBI agent who shot and killed a Chihuahua named Sassy in front of his Texas home says he deserves probation.

Amazingly, if a judge approves, that’s the sentence he’ll get.

Lovett Leslie Ledger Jr., 40, who lives near Lorena, pleaded no contest to animal cruelty charges in exchange for a recommendation from prosecutors that he be placed on probation for two years, according to the Waco Tribune.

The 3-pound dog, which belonged to a neighboring 8-year-old girl, was shot in the neck, just above her rhinestone collar, in February of 2008.

A neighbor, who witnessed the shooting when she went to investigate why her dogs were barking, said Ledger shot the dog with a pellet rifle, as one of his children watched.

Ledger initially lied to investigators about the dog’s death but later told deputies he shot the animal, according to court records. Ledger and his attorney both declined comment after a brief plea hearing Monday, the Tribune reported. The judge has set sentencing in the case for June 23.