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Tag: savings

Oink in Advertising: The Chase pig

As those who regularly tune in for our “Woof in Advertising” features know, there’s no animal — with the possible exception of the scantily clad human female — that advertisers turn to more often to sell their products than the dog.

It’s because of the special connection we have with the species, because of the qualities they have come to represent (like loyalty and trustworthiness to name two), and because they are, generally speaking, the cutest things ever.

oinkPercy James, the miniature pig featured in this ad for Chase bank, may give dogs a run for the money in that last category.

Sure, pigs are associated with fatness, laziness and sloth (not traits your average bank would want to equate itself with), but those are the big farm versions that often become ham, pork chops and bacon. Not to mention wallets.

The miniature pig, while maybe not a whole different animal, symbolizes, well, we’re not sure what, but in this ad it represents independence, maybe mixed with a little streak of rebelliousness.

In the ad, a confident looking retired couple (we can only assume they have a nice nest egg) are taking their unique pet “Percy James” for a walk in the park.

“You live life your way,” a narrator says. “We can help you retire your way, too. Financial guidance while you’re mastering life. Chase … so you can.”

The song? It’s “Boombastic,” by Shaggy.

(Click on this link for more Woof in Advertising posts.)

Techno-whipped? I pity the fool

In our eighth month of bouncing about this expansive and expensive country, Ace and I seemed headed for our most frugal stretch yet – thanks mainly to lucking out and finding some free housing upon our return to Baltimore.

For the first time, in our continuing effort to see America while spending less than what we were while sedentary and housed – about $1,500 for rent, food and utilities – we were looking at a three digit number instead of four.

Now, thanks to my stupidity, and with an assist from Verizon, we’ve blown it, and somebody has some explaining to do.

Before we left on our journey, I canceled my home Internet service (through Verizon) and signed up for wireless mobile broadband (through a different part of Verizon), allowing us to get online no matter where we were for $59 a month – the package they suggested for a heavy user.

It worked pretty great. There were only two or three locations in our 22,000 miles of travels, where service was non-existent or spotty.

I was so pleased, I even eventually sent Verizon the payment they were seeking from me for home Internet service for the month following the date I moved out of my house. It was basically a choice between paying the money I didn’t really owe, being regularly harassed by the credit agency to which they turned the matter over, or spending far too much time on the phone, holding and then some, to try and straighten it out.

All was going smoothly with my wireless mobile broadband — or so I thought until last week, when Verizon informed me that for the past two months I’d gone over monthly limit, and that I owed them more than $400. Read more »