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Tag: shelves

IKEA launches a line aimed at pets

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Hang on to your allen wrenches, IKEA is getting into the pet market.

No, they won’t be selling some-assembly-required dachshunds, but they will be introducing a line called LURVIG (Swedish for “hairy” or “shaggy”), consisting of items the company says are tailor-made for pets.

IKEA says the comprehensive LURVIG pet product range was “created by pet loving designers” with support from “trained veterinarians” (as opposed, I guess, to veterinarians who have received no training).

In addition to the basic pet products — dog bowls and feeders, cat scratch mats, dog and cat beds — other offerings include very basic-looking furniture, like bookshelves, with one shelf designated to serve as a spot for your cat.

It appears no different from any other bookshelves. But leave the books off one shelf and, presto, it serves as a cozy place for your cat to curl up. Genius, right?

The dog blanket looks like any other furniture throw, and the tables look like any other tables.

ikeaThe only thing close to novel is a cat scratching pad that you can wrap around the leg of a table or chair, instantly turning it into a scratching post. (Only a trained veterinarian would be able to come up with something like that.)

Maybe there is more to come, but what’s been featured online so far is unimpressive, with all of the furniture appearing to be that trademark white laminated particle board.

It’s not the first time a company has taken a human product, made only the most minor, if any, variations, and re-designated it a dog product.

That’s marketing. Or, as the Swedish call it “marknadsföring.”

(Photos: IKEA)

Petco clears shelves of Chinese jerky treats

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Petco says it has pulled all Chinese-made dog and cat treats from store shelves, fulfilling a promise the chain made to customers last May.

“We know some pet parents are wary of dog and cat treats made in China, especially chicken jerky products, and we’ve heard their concerns,”  Jim Myers, Petco’s chief executive, said Monday — a good seven years after complaints first surfaced about chicken treats made in China sickening and killing dogs.

The FDA has been investigating the treats since 2007, but has yet to yet to establish a definite link to the deaths and sicknesses.

Thousands of pets have fallen ill — hundreds fatally — leading to 5,000 complaints of pet illnesses suspected to have been caused by chicken, duck, and vegetable jerky treats made in China.

Despite  steadily rising concerns, American companies continued to market the treats (under the names Waggin’ Tail and Milo’s Kitchen, among others), and the country’s largest pets stores, including Petco and PetSmart,  continued to sell them.

Petco,which has not sold China-made dog and cat foods for several years, announced last May that it would clear store shelves of the jerky treats. (We’re still not clear on why doing so would take seven months.)

PetSmart, which, like Petco, operates more than 1,300 stores nationally, has pledged to remove all Chinese-made pet treats from its stores by spring, according to the Washington Post.

Nestle Purina and Del Monte, which own the brands such Waggin’ Tail and Milo’s Kitchen, stopped selling chicken jerky dog treats made in China back in 2012, calling the shift precautionary.

The Petco announcement  applies only to treats made with jerky and rawhide, according to Lily Gluzberg, a spokesperson for the company.

The FDA has been unable to tie the illnesses specifically to Chinese-made pet foods, despite testing more than a thousand samples and  inspecting factories in China. But it continues to investigate.