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Tag: smartphone

Woof in Advertising: The Barkleys are back

It’s that (one) time of year that we get excited about commercials — and while those that air during the Super Bowl always get the most hype, Subaru is again focusing its advertising efforts on the Puppy Bowl.

Five new ads showcasing the Barkleys, the family of retrievers that first rolled onto the scene in 2013, will be airing in coming weeks and during Puppy Bowl XII on Animal Planet.

The ads are part of Subaru’s “Dog Tested Dog Approved” campaign.

woof in advertisingThe national television spots were created by Carmichael Lynch on behalf of Subaru of America, which is marking its sixth year as the event’s official auto sponsor.

The ads do a great job of intertwining quirky human behavior and quirky dog behavior with some highly laughable results.

In “Phone Navigation,” the Barkleys try to communicate with their smartphone voice assistant, but run into a bit of a language barrier.

“Puppy” shows the Barkleys taking a nighttime drive to try to get their little one to sleep.

And in “Bad Hair Day” Dad picks up Mom from the hair salon and is unsure what to make of her makeover.

Subaru has long been at the forefront of car companies catering to dog owners.

“Subaru and its customers have a deep connection to pets. Eight out of 10 Subaru owners are pet owners, and our brand continues to support the causes and initiatives that our customers care about,” said Alan Bethke, vice president of marketing at Subaru of America.

You can see more of the ads here, and learn more about Subaru’s involvement with dog causes, here.

(Woof in Advertising is a semi-regular feature on ohmidog! that looks at how dogs are used in marketing. You can find more posts here.)

“Dog Wars” is back as “KG Dogfighting”

After a brief hiatus due to copyright infringement concerns, “Dog Wars” — the controversial game app for Android smartphones — is back on the online marketplace, where it’s being offered under the new name of “KG Dogfighting.”

Google’s Android Market website began offering the renamed app Saturday. While originally available for free, it’s now listed at $2.99.

A Google representative said the application was removed last week “based on a trademark infringement complaint” but did not say at the time whether it would be sold again if those issues were resolved, the Los Angeles Times reported.

The game application allows players to raise and train a virtual pit bull to fight other virtual dogs, garnering streed “cred” and “money in your pocket,” according to its developers.

Among those who have filed complaints about the application with Google is the president of Los Angeles police officer’s union.

In the letter sent to Google Chief Executive Officer Larry Page, Los Angeles Police Protective League President Paul M. Weber urged Google “to do the right thing and ban this game permanently.”

“The game teaches users how to breed, train, fight, medicate and kill virtual dogs,” Weber wrote. “The entire concept is repulsive and sickening.”

Animal welfare groups, including the Humane Society of the United States (HSUS), the American Society for the Prevention of Cruelty to Animals (ASPCA) and People for the Ethical Treatment of Animals (PETA) have voiced concerns about the game and urged it be removed from the market.

Kage Games, the creators of the Dog Wars application, said in an email to The Times that the game was meant to educate the public on the evils of animal cruelty.