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Tag: sponsorships

PETA takes aim on Westminster sponsors

After failing to persuade the USA Network to drop its coverage of the Westminster dog show, PETA has gone to advertisers, asking them to drop their sponsorships.

Apparently, the organization isn’t getting many bites there, either.

PETA initially asked the USA Network not to televise the show, scheduled to air Feb. 9 and 10, citing the BBC’s decision to drop its coverage of the Crufts dog show — due to concerns about breeding standards it said contributed to health problems in certain breeds.

The British Kennel Club subsequently revised its standards for many breeds.

As described in PETA’s letter to Westminster advertisers, “The new BKC standards allow dogs to breathe, walk, and see freely, which previous breeding standards prevented.  Unfortunately, the AKC has refused to take even the smallest step to allow American dogs these same basic freedoms …

“On behalf of People for the Ethical Treatment of Animals and our more than 2 million members and supporters, we ask that you pull your company’s sponsorship of this event until the AKC revises its breeding standards so that it is, at the very least, in line with the BKC’s standards, which would reduce the likelihood that purebred dogs will needlessly suffer from diseases and disorders.”

Among companies receiving the letter were Pedigree, the dog food company, and LifeLock, an Arizona-based identity theft protection company.