Subaru of America, Inc. has donated a custom-designed Outback to the American Society for the Prevention of Cruelty to Animals (ASPCA), to help them collect and process evidence at animal crime scenes.
The modified 2010 Outback has specialized lighting, a radio, computer, exam table, roof rack and refrigerator in which to store evidence.
“We created the Subaru Outback CSI vehicle to transport the ASPCA’s Veterinary Forensics team to hard-to-access crime scenes,” said Todd Lawrence, promotions and sponsorship manager for Subaru of America, Inc.
“We needed a vehicle that allows us to reach some of the crime scenes where our larger unit cannot,” said Dr. Melinda Merck, senior director for Veterinary Forensics at the ASPCA.
Dr. Merck said the older unit was primarily used to examine animals, but the new response vehicle focuses more on examining evidence from animal crime scenes. The new unit will be based out of Gainesville, Florida, home of the ASPCA’s veterinary forensics program.
Posted by jwoestendiek May 20th, 2010 under Muttsblog.
Tags: abuse, american society for the prevention of cruelty to animals, animal cruelty, animals, aspca, car, crime, crime scenes, dogs, donates, donation, forensics, gainesville, investigations, news, ohmidog!, outback, pets, subaru, vehicle, veterinary
Subaru this month rolled out a series of ads featuring dogs behind the wheel of cars.
In the ads for the Subaru Forester, the canine driver confronts the kind of situations with which we human drivers are familiar - the indecipherable voice at the drive-up window, the travails of parallel parking, and, of course, a pushy cat stealing our parking space.
The ads all end with the tagline “Dog tested. Dog approved.”
The spots premiered during a marathon of Animal Planet’s “Dogs 101,” and were shown during the Puppy Bowl and Westminster Dog Show.
About half of Subaru’s customers own a pet, and the company has recognized the importance of being dog friendly — in making its cars and its ads.
In 2008, Subaru, which is an ASPCA sponsor, ran print ads that asked ”Without dogs, how would you get rid of that new-car smell?”
The new ads, though clearly in the “don’t try this at home” department, are pretty witty. Here are two more:
Posted by jwoestendiek February 20th, 2010 under Muttsblog, videos.
Tags: ads, advertising, automobile, campaign, car, commercials, dog, dog friendly, dogs, dogs driving cars, drives, driving, forester, industry, marketing, subaru, video