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Tag: subscription

Trade that tired old dog in for a new pup

You say your old dog isn’t as fun as he used to be? Maybe he’s developing some behavioral issues, or requiring more maintenance. Or maybe his breed is no longer  “trending.”

Well  now there’s help.

An outfit in Toronto has put together this video, offering what appears to be a trade-in program: You give them your old dog; they give you a brand new pup of the breed of your choice.

“Who says puppy love can’t last forever?” they ask.

Fortunately the outfit behind Puppy Swap is the Toronto Humane Society — and the pitch is a phony one, aimed at bringing light to the fact that each year thousands of dogs are surrendered, abandoned and turned over to shelters by people who weren’t in for the long haul.

Thinly disguised as a real business, the website encourages customers to “make a new best friend again and again with PuppySwap — the world’s first puppy subscription service … The moment your puppy grows up, becomes a bother or gets less likable, simply log back into your account and swap out your old best friend for a brand-new one.”

Subtle irony often goes undetected on the Internet, so some of those who see the video — especially those who don’t watch until the end — might think it’s legit — or even that trading in dogs continuously is a good idea. According to a CNET report, it’s not until a viewer clicks on “sign up” on the website that a screen comes up pointing  out Puppy Swap isn’t real.

As of our visit to the site yesterday, though, it opened with a screen saying, “Puppy Swap is not real. Unfortunately pet abandonment is. Over 180,000 animals enter Canadian shelters each year. 40 percent will never leave … Spread the word, pet ownership is for life.”

The screen comes up again when “sign up” is clicked on. Those who click on “more information” get taken to a page of facts about pet abandonment, where another link directs them to how they can help support the Toronto Humane Society.

What Ace got for Christmas: A BarkBox

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Not since a cooler full of Omaha steaks showed up on our doorstep last Christmas has Ace been so excited about a box.

He gets highly curious about any package that to the house — be it a suitcase or paper bag — but when I brought a BarkBox inside with the rest of the mail, just before Christmas, he went bonkers, and he seemed to know it was intended for him.

It was a gift from his dachshund friends, Frank and Bogey, and their owner Faren, and while I fully intended to enforce the do-not-open-until-Christmas rule … well, it didn’t work out that way.

Given how much most of us spoil our dogs, BarkBox was a pretty smart idea — intended to get us, and our dogs, hooked on receiving a monthly box of treats, toys and goodies.

barkbox 052It’s similar in concept to those wine-of-the-month, cheese-of-the-month, you-name-it-of-the-month clubs you can subscribe to online.

Then you start receiving a monthly sampling of items you might or might not like.

Dogs being far less picky, BarkBox might be an even smarter idea.

It was started by three New Yorkers — Henrik Werdelin, Matt Meeker and Carly Strife, who were trying to come up with a way dog owners (or dog parents, to use the term they prefer) could delight their dogs on a regular basis.

“There’s a difference between a dog owner and a dog parent,” Werdelin told New York magazine. “Dog parents are people who really love their dogs. Unfortunately, there aren’t many places they can go to find new ways to delight their dog. BarkBox is full of those things.”

The items change monthly, and subscribers can choose one-month ($29), three-month ($24  per month), or six-month ($19 a month) plans. The company donates a portion of profits to animal shelters.

According to the BarkBox website, plans automatically renew, unless you cancel.

(I’ve never liked that kind of marketing — not since, as a teenager, I ended up in debt and with a bunch of albums I didn’t want thanks to a record-of-the-month club that refused to stop sending them until I informed them in writing that I had died.)

The genius of BarkBox is that — unlike humans who get an unrequested Perry Como album — dogs aren’t likely to turn their noses up at anything included in their packages.

Ace loved everything his contained — four types of treats and a floppy turkey toy made of cotton, jute and rope.

Once he got hold of a beef bladder chew from Barkworthies, there was no letting go — though I did put the rest of the treats aside for later.

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It was a lovely and thoughtful gift, and hopefully a one-time one. I’d hate to think the gift giver might, through automatic renewal, be sending Ace a monthly box of treats for the rest of her life, or worse yet, that I might be held accountable for covering that expense.

If that happens, they can expect to be paid off with lightly-used Olivia Newton-John albums.

Microsoft makes good on dog’s Xbox damage

oscarOscar, the dog who purchased 5,000 Microsoft points while chewing on his owner’s Xbox 360 controller, has been given an official Microsoft membership, and his owner will receive a refund.

Microsoft, proving even a software giant has a soft side when it comes to dogs — or at least knows a good public relations opportunity when it sees one — will be refunding the points, setting Oscar up with his own gamertag and Xbox live subscription, and sending his owner Greg Strope a new controller and some extra points.

The move makes Oscar the service’s first canine member.

A Lab mix, Oscar went after the remote control while his owner slept, somehow managing to turn on the console and purchase 5,000 Microsoft Points for the account of Strope, who had stored his credit card number in the remote.

Strope became aware of the $62.50 transaction whn he received an email confirmation of the purchase from Microsoft.

Yesterday, in an email to ohmidog!, a spokesman for Microsoft said the company is refunding Strope his LIVE points “and providing extra for good measure.

“Plus he will get an extra controller and a LIVE subscription for his dog, Oscar.  We also created a gamertag for Oscar so that he doesn’t feel left out anymore.”