You know, probably all too well, those intrusive and uninvited advertisements that often precede viewing the videos you want to view on the Internet.
They are known as “pre-roll ads,” and I always do my best to make them disappear — both in terms of the videos I put on ohmidog!, and in terms of my own home viewing. I skip them the millisecond YouTube permits me to.
This one though, I’ve watched ten times, in its entirety.
The first five seconds of the Geico ad shows an all-too-typical family enjoying an all-too-typical spaghetti dinner, with the wife bragging about saving money on her insurance bill before the ad seems to culminate, at the five-second mark, in what at first appears to be an all-too-typical freeze frame.
That, as the family remains frozen — or at least tries to — is where the Saint Bernard comes in.
He eats spaghetti off the dad’s fork, climbs atop the table and clears the daughter’s plate, passes over the salad and spills a glass of milk as he proceeds to the the son’s plate, devouring its contents. Then he plunges his snout into the serving dish mom is holding.
The ad doesn’t really make me want to find out if 15 seconds can save me 15 percent on my insurance bill, but it’s brilliant — and further proof that dogs have a way of holding our attention, especially dogs behaving badly.
The ad was filmed in Los Angeles last month, and the dog, whose real name is Bolt, is a Saint Bernard mix.
If you find it impossible to skip, that was exactly the goal — to keep people riveted, even though it’s a form of advertising most of us detest.
“We call these unskippable,” Joe Alexander, chief creative officer at The Martin Agency, told USA Today. The agency has created three other mock freeze-frame Geico spots.
“Our goal is to bring attention to Geico in a space that is often hated,” he said.
(You can find more of our “Woof in Advertising” posts — about how marketers use dogs in advertising — here.)
Posted by John Woestendiek March 5th, 2015 under Muttsblog, videos.
Tags: ads, advertising, bolt, commercial, dinner, dogs, dogs in advertising, family, freeze frame, geico, in, insurance, internet, marketing, media, on line, pre-roll, saint bernard, skip, spaghetti, table, the martin agency, unskippable, videos, woof in advertising, woof!, youtube
I finally got my Thanksgiving dinner, and while I didn’t bite the hand that fed me, Ace did bite the head of the dog belonging to the man who fed us.
My brother and his partner, James, knowing my travels had precluded me from enjoying a turkey dinner, invited us to come over Sunday for one, with all the fixings.
James, a master chef, put out quite a spread — numerous appetizers, turkey, stuffing, green bean casserole, yams, all followed by pumpkin cake.
During the preparation, Ace — having learned from previous experiences — was at his side every moment, followed every dish to the table, and as we ate, sat down and waited hopefully that a bite or two might be passed his way. Roscoe, too, approached the table from time to time, but didn’t seem obsessive about it, like Ace.
Though about the same age, they are two very different dogs, I’ve noticed in the time we’ve shared over the past months. Roscoe is the more goofy and dog-like of the two, more prone to barking, more likely to slather your face with kisses. Where Ace seems to have a desire to be a human, Roscoe seems perfectly content with his dog-ness. Where Ace seems to think “if I behave well, I will be rewarded,” Roscoe’s attitude is more “to heck with that stuff.”
I’d always considered Ace the smarter of the two. But now I’m not so sure. At dinner, Ace would sit and stare at whoever was chewing. He does that, almost as if watching a tennis match. He will sit and stare as long as a person is chewing, and even after that, probably until whatever is being masticated has cleared the esophagus. Then he’ll stare until every last plate is cleared, and loaded in the dishwasher, and the kitchen light goes off. Hope springs eternal.
Roscoe uses a different strategy.
He’s prone — not just during meals, but anytime — to grabbing household items with his mouth and not letting go. During my last visit, it was my underwear (not while I was wearing them). Sometimes it’s a pillow from the bed, or a pillow from the couch, or a camera bag, or a pair of socks.
He doesn’t destroy the item. Rather he just walks around with it dangling from his mouth, wagging his tail and absolutely refusing to let go until he gets a better offer — i.e. a treat.
At our belated Thanksgiving dinner, Roscoe grabbed a cloth napkin off the table, then paraded around, as if he wanted everybody to see. Not until some turkey was offered did he relinquish it.
This, while maybe not a perfect example of how humans should train their dogs, is a perfect example of how dogs train their humans. I think if we ever caught on, and tallied up how much our dogs manage to manipulate us, we’d be shocked. Fortunately, most of us are too busy to do that, and go on thinking we’re smarter than our dogs.
After dinner, we watched some TV — perhaps the only thing that manipulates us more than our dogs. If you need more proof that our dogs are smarter than us, ask yourself this question. When was the last time your dog tuned in to “Glee?”
After that, I was full, sleepy and gleeful enough to accept an offer to stay the night. Ace slept at my side until James woke up, at which point, I can only assume, he resumed his I-must-follow-this-man-everywhere-he-goes routine.
I was awakened by the sound of fighting dogs, then the sound of screaming humans, after a second or two of which all was quiet. Ace came back and took his place by my couch, and I went back to sleep.
It wasn’t until I really woke up, a couple of hours later, that I noticed Roscoe had a red mark on his head, and the side of his face. Ace, meanwhile, showed no signs of injuries.
Apparently, while James was in the bathroom, both dogs decided to join him there, and in those close quarters decided the room wasn’t big enough for the both of them. Their rare spat, seemingly, wasn’t over turkey, but attention.
Once it was over they were back to their normally peacefully coexisting selves. Roscoe, despite a slightly punctured head, seemed sad to see Ace leave.
Evidence of yet one more thing at which dogs just might be better than us — forgiveness.
Posted by John Woestendiek December 7th, 2010 under Muttsblog.
Tags: ace, animals, arizona, begging, behavior, brother, dinner, dog's country, dogs, dogscountry, eating, family, fighting, food, forgive, forgiveness, glee, holidays, intelligence, labrador, manipulate, manipulation, meals, personality, pets, roscoe, smarft, table, television, thanksgiving, training, travels with ace, treats, turkey, yellow lab