Tag: Tommy Lee
You’ll probably see a few familiar faces in this, the newest public service announcement in Baltimore’s “Show Your Soft Side” campaign.
The campaign made its debut in Baltimore last year after several instances of animal abuse in the city, some commited by children. The ads showcase athletes and celebrities cuddling the pets they love and the tagline, “Only a punk would hurt a cat or dog.”
The new announcement is a compilation of some old softies and some new ones — among them Baltimore police officer Dan Waskiewicz, who became part of the campaign this month after saving and adopting a pit bull being teased by children.
Others who have been featured include fighter John Rallo, the Ravens’ Jarret Johnson, Adam Jones of the Orioles and Tommy Lee, legendary rocker and founding member of Motley Crue.
The campaign — a project of the Mayor’s Anti-Animal Abuse Advisory Committee – makes use of billboards around town, and posters hanging in juvenile justice centers and other locations where young people are likely to see them.
Tommy Lee was the first celebrity featured from outside of Baltimore, and was snagged thanks to two connections. Rallo used to be Lee’s bodyguard. And a staff member who has worked on the campaign at 98 Rock, which is helping sponsor it, also is friends with Lee.
The newest announcement features photography by Leo Howard Lubow, Amanda Safford (Dizzy Grant) Jonesy Edwards (Henry Rollins) and Myriam Santos (Tommy Lee). The video was shot and directed by Janet Mockard.
Posted by jwoestendiek August 28th, 2012 under Muttsblog, videos.
Tags: abuse, adam jones, advisory committee, animal, animal welfare, anti-abuse, athletes, baltimore, billboards, campaign, cats, celebrities, compassion, dan waskiewicz, dog, dogs, influencing, jarret johnson, john rallo, maryland, mayor's, officer, only a punk, pets, police, posters, role models, show your soft side, Tommy Lee, video, youth