Tag: travelers insurance

Woof in Advertising: Sharing the bone

Here’s the latest ad from Travelers Insurance, which has a long tradition of featuring dogs in its commercials, most often a mixed breed named Chopper.

We loved it when Chopper went to great lengths to find a safe place for his bone. We loved it when Chopper found true love.

In this one, Chopper has a special bone that is the envy of all the neighborhood dogs, and while he seems to be intent on keeping it for himself, and away from the other dogs, he actually has something else in mind.

While Chopper is clearly the star dog in Travelers’ stable, we see much promise in another of the canine actors appearing in this one; namely, the Boston terrier. Check out his smile at the end.

This ad features the song “What I Want This Season” by Orba Squara.

To see all of our “Woof in Advertising” posts, click here.

Woof in advertising: Protecting the bone

For the second in our continuing series about dogs in advertising, we bring you the Travelers Insurance commercial.

It features a shaggy dog who can’t seem to find a secure enough place to store what’s clearly his favorite bone — and is even losing sleep over it.

The song in the background — “Trouble,” by Ray LaMontagne — is the perfect choice.

I assumed the star of the ad was a Wheaten terrier, but a post on the internet — from somebody who sounds like she knows what she’s talking about — says the dog, named Chopper, is actually a mutt.

All of our “Woof in Advertising” selections can be found archived here.