ohmidog!

My Norwegian is a little rusty, so I can’t tell you much more than that this is an advertisement for an insurance company called Tryg in Norway.

I’m not sure if its message is don’t leave your dog in the car because it could die, or don’t leave your dog in the car because your window might get broken, or, you wouldn’t need to worry about your window getting broken if you have insurance.

Whichever it is, it still manages to make that first point, thanks to some fine acting by the dog in the starring role.

That’s Matisse, a four-year-old border collie who lives in Belgium. You can learn more about him, and the making of the commercial, in the video below.

(For all our “Woof in Advertising” selections click  here.)