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Tag: turd

Woof in Advertising: Ellen’s dog food has new mascot — and it’s a turd with a halo

There’s a new animated turd in town, and no, it’s not a character on South Park.

Halo dog food, Ellen DeGeneres’ brand, has launched a new advertising campaign featuring a saintly pile of feces know as “Poopsie.”

woof in advertisingThe mascot appears in two advertising spots that have been made so far, both telling us that Halo brand pet foods are free of filler, and that the consumption of it leads to healthier, friendlier, more polite poops.

Halo promises dog owners “a poop that’s a pleasure to scoop.”

It’s not clear what, if any, role, DeGeneres played in conceiving the new mascot for the brand, but the ads were developed by RPA (Rubin Postaer and Associates), an advertising and marketing agency headquartered in Santa Monica, according to AdWeek.com.

mrhankyPoopsie is not the first animated poop to hit the airwaves. That honor, many think, belongs to Mr. Hankey, a talking, sewer-dwelling lump of human feces who first appeared in a Christmas-time episode during the first season of South Park. He went on to become a recurring character.

South Park, however, has been accused of stealing the character from Ren and Stimpy creator John K., who says the cartoon rips off a series of Spumco comics and cartoons that featured “Nutty the Friendly Dump.” The two characters look alike, and the plot lines are similar, too, with the talking feces surfacing to befriend a main character who has been rejected by classmates.

That controversy didn’t make a lot of headlines when it was playing out, back in 1997, so I don’t know, nor do I want to, whether it led to a court battle over who first produced talking poop.

Twenty years later, though I don’t think anybody is going to sue Ellen (because she’s too nice). And the advertising agency is probably in the clear, too, because Poopsie, being coiled, has an entirely different shape than either Mr. Hankey or Nutty. And Poopsie — as much as I would like to call him a spokesturd — doesn’t talk (at least not yet).

In any event, Halo brand has trademarked the name “Poopsie” and the Poopsie image — basically a spiraled piece of poop with eyeballs and a mouth and a golden halo hovering over it.

Poopsie’s point … and it does have one .. is that “the proof is in the poop.”

Dogs who eat Halo brand are avoiding difficult to digest filler and “meat meal,” and as a result they dispense poop that is, if not truly angelic, at least less offensive, the ads contend.

As the next ad says, “the truth always comes out in the end.”

(This link will lead you to more of our Woof in Advertising posts)

Who stole the giant turd of Torrelodones?

turd

Officials in Torrelodones, a town outside Spain’s capital of Madrid, are scratching their heads after someone made off with a giant inflatable replica of dog poop — a municipally-sanctioned artwork (and we use the term loosely) intended to remind citizens to pick up after their dogs.

The victim, when on display, is brown, nearly 10 feet high, and weighs about 65 pounds.

Once the air is let out, it is small enough to be packed in a carrying case, which is the condition it was in when someone walked off with it.

The town says it will cost more than $2,700 to replace.

Speaking to the ABC newspaper, a town official said staff were shocked and perplexed by the theft, and a replacement excrement was already on order because “we know that the campaign has been a great success.”

No word on how long it may take for that to come to pass.

Nor is there any mention of a ransom note being sent by those who pinched it.

The inflatable poop is one of several symbols being used in the municipality’s “Lay an egg” campaign. Torrelodones has also placed concrete dog poops around town bearing the message “This is a big blockage to living together. If you have a dog, help us.”

Should an arrest be made, we think the suspect would be able to put on a pretty good defense.

After all, he or she was only doing — albeit on a far larger scale — what the campaign urges.

Dog poop: Do I need to draw you a picture?

All Over Albany” has noticed that dog poop is, well, all over Albany — and they’ve fashioned a helpful flow chart to help address the (fecal) matter.

(Click on the illegible version above to be taken to the full size chart. Then come back, for this isn’t just an upstate New York issue, but a national, nay, global one.)

At my park in Baltimore, and probably your’s, it seems that, when the snow and cold arrive, the manners of some otherwise responsible dog owners depart.

Whether it’s because people don’t want to traipse throught the snow to scoop it up, or because it’s just so darned cold, there are a lot more lingering dog droppings to be seen, and stepped in.

In a perfect world, those not scooping would be the ones stepping in it — but it never seems to work out that way.

And while, granted, solidly frozen poopage won’t despoil your footwear, neglected droppings, amid continued freeze and thaw, can come back to haunt us.

“We’ve thought a lot about this issue,” Alloveralbany.com reported in a piece last month. “And we finally came to the conclusion that winter somehow impairs the ability of some people to make good decisions about whether they should pick up their dog’s poop.

“So, we’re here to help. We’ve constructed a flow chart to assist citizens of the Capital Region in their decision-making process on the all important question: ‘It’s winter. My dog has pooped. What now?'”