If there are two things that melt the average American’s heart, they are dogs and returning soldiers.
Put them together — as in a soldier coming home and reuniting with his or her dog — and you have a slam dunk in terms of public appeal, as the plethora of real videos of that on YouTube, and the number of views they’ve received, attest.
This one, despite what many viewers think, isn’t real, but a staged presentation aimed at selling Iams dog food.
“Rocky the dog didn’t know why Dawn was gone for so long,” the commercial tells us. “But when she showed up in military camoflouge, he was there ready to greet her with the biggest welcome home. So, to keep Rocky strong and healthy, Dawn chooses Iams dog food.”
The ad features a magnificent Irish Wolfhound (whose real name is Monster) and his real owner, named Andrea. But it’s not capturing a real reunion. (Search YouTube for “dog” and “soldier” and “reunion” and you can find plenty of those.)
Before airing it on television, Procter & Gamble unveiled the ad, and others in its “Keep Love Strong” series, on Facebook, to let viewers share, like and comment on them.
The campaign, which started airing late last year, was created by the New York firm of Saatchi & Saatchi and showcases “the important role premium nutrition like Iams plays in keeping a dog or cat’s body as strong as their love.”
“At Iams, we trust our fans and value their opinions a great deal, so we wanted to give them an opportunity to participate in choosing our next commercial,” Iams brand general manager Ondrea Francy said in a press release about the ”Keep Love Strong” campaign. “…One of the most exciting things about our new campaign is that it was all inspired by real stories of unconditional love.”
Despite all that trust they have for us, Procter & Gamble didn’t go out of its way to point out that the commercial was made with actors, as opposed to depicting a real returning vet reuniting with their pet, leaving the issue subject to debate among online commenters.
Reading through the comments about the ad on YouTube, most seem to be from those smitten by the dog, and many are from viewers pointing out the ad made them cry.
One commenter insists he looked it up and determined that it was made with a real video of a dog and returning soldier. (Here’s some proof it wasn’t.)
Mostly, the ad is praised, but some question whether it’s using the military to sell dog food: “You’re doing a disservice to service members like my husband who wear the uniform PROUDLY,” said one.
Maybe, but the fact of the matter is that patriotism – like dogs, catchy tunes, scantily clad models and talking babies — can be a powerful sales tool, and not too much is out of bounds these days when it comes to advertising, including shamelessly blatant heartstring tugging.
That doesn’t mean (this being a free country, where we can speak our minds and buy the dog food of our choice) that we can’t criticize or pick nits.
Some commenters point out that the generic camouflage uniform worn by the “soldier” doesn’t pass muster.
“This is not real. She has no rank or anything on her uniform. No flag, no unit patch and her hair (is) completely wrong! This is probably a really well trained dog but she is not a real soldier … And she’s wearing Air Force boots with an army uniform! This would never fly in the military.”
A couple of commenters make the point that a dog as tall as an Irish Wolfhound should not be eating out of a bowl on the floor, but from a raised feeder: “You’d think the DOG FOOD company would know that…”
A handful of viewers seemed concerned, instead, that the dog and returning soldier are getting a little too intimate.
That was also the viewpoint of a post on the blog, Why I Hate Dogs, whose author says the ad “veers into the bestiality zone…”
“It shows a woman dressed in military fatigues, apparently just back from deployment somewhere. She is seen inside the house gushing over her huge Irish wolfhound (Russian wolfhound?), and walks outside, where she proceeds to lie flat on her back on the driveway, while the dog lowers itself on top of her, its legs splayed. The genital areas match up. Yes, it looks like this man-sized dog is having sex with her.”
How do you spell “Geesh?” (Is it two “E’s” or three — as in “geeesh” — and if so, might those naugbhty vowels be having an illicit threesome?)
As for me, it’s not the canine-human genital proximity that’s of concern, or the fact that the soldier’s uniform does or does not meet specs.
It’s that people don’t know whether the reunion video is real or staged. Some commenters, with whom I’d disagree, wrote that, as long as we are touched by it, that doesn’t matter.
Maybe I just need new glasses, but the line between truth and fiction seems to be getting awfully blurry these days. It doesn’t serve us well. And it would seem to me that it wouldn’t serve the dog food company well, either. If we don’t know whether the company is showing us a real event, or a staged generic re-creation, might we also wonder about how true the advertisement’s claims are, and how nutritious their product really is?
What is clear is this: Advertisers, while they may have a hard time finding unconditional love, are quick to seize upon the theme — especially if it might sell some dog food.
(“Woof in Advertising” is an occasional ohmidog! feature that looks at how dogs are used to sell stuff.)
Posted by jwoestendiek November 8th, 2013 under Muttsblog, videos.
Tags: advertisement, advertising, air force, animals, army, commercial, commercials, dawn, dog food, dogs in advertising, iams, irish wolfhound, marines, marketing, media, navy, pets, procter & gamble, returning, reunion, reunions, rocky, saatchi & saatchi, soldier, television, unspoken, veteran, welcome home, woof in advertising
John Simpson, who is living at a hospice and who doctors say has only days to live, saw his dog last Saturday, when a neighbor caring for the Chihuahua brought him by for a visit.
His hopes for one more visit were dashed when, the next day, Mr. Cutie escaped by digging a hole under a fence.
“I really think he was looking for John,” neighbor Ann Marie Gemmel told MyFoxTampaBay.com.
Simpson, who was diagnosed with pancreatic cancer in 2012, said in an interview after Mr. Cutie went missing that the dog was his “spark of life,” and what he was living for.
“When you’re growing up you’re asked, ‘If you could have one wish, what would you wish for?’ Back in those days, I used to say, ‘As many wishes as I could wish for.’ Now my only wish would be for my dog to come home,” he said.
On Friday, Mr. Cutie was found by Missy Figueroa, who didn’t know Simpson. She took photos of the dog and posted them on the website FidoFinder.com.
A Fox 13 viewer who had seen the TV news report on Simpson’s missing dog saw the post and called the TV station, which passed the information along to Figueroa.
Unsure whether it was Simpson’s dog, Figueroa brought the Chihuahua to the hospice.
The reaction of dog and owner upon their reunion confirmed it was Mr. Cutie she had found.
“Seeing this person that I don’t even know, you know, so excited to see his dog, it just makes me happy that I actually got to be here for that and just make him happy,” Figueroa said.
Said Simpson, “I’m about to cry …”
Posted by jwoestendiek June 11th, 2013 under Muttsblog, videos.
Tags: animals, chihuahua, death, dog, dogs, dying, dying wish, fido finder, fidofinder, found, fox, fox 13, hospice, john simpson, last, lost, missy figueroa, mister cutie, mr cutie, news, pancreatic cancer, pets, stranger, tampa bay, veteran, vietnam, wish
An Iraq War veteran says police were raiding the wrong apartment when they shot and killed his pit bull, Cindy.
Adam Arroyo was at work Monday when his apartment in Buffalo was searched by police, who shot and killed the dog he says he left tied up in the kitchen.
Arroyo rushed home when his landlord called to tell him police were searching his apartment.
“I got here as fast as I could and I saw the carnage. I saw what happened. My house was flipped upside down, my dog was gone,” he told News 4 (WIVB). He said he always tied Cindy up in the kitchen when he left for work because she tended to chew on his clothes and shoes.
Buffalo Police said officers were searching for drugs when they encountered the dog, who they said was aggressive and unchained. They believe they had the correct address, though no drugs were found in the search.
Arroyo says there are two upper apartments at his address. He showed the search warrant to News 4, and it described the suspect as black. Arroyo is Hispanic.
“They had no right, no evidence, because if that was the case they would have found stuff here and I would be in jail,” he said.
Buffalo Police Commissioner Daniel Derenda said an investigation will be conducted by the Internal Affairs Division.
Posted by jwoestendiek June 6th, 2013 under Muttsblog, videos.
Tags: adam, arroyo, buffalo, cindy, dog, dogs, internal, investigation, iraq war, kill, law enforcment, officers, pit bull, pit bulls, pitbull, pitbulls, police, raid, search, shoot, veteran
A former Marine sniper’s support dog was shot by police in Dacono, Colo., after escaping from his yard and acting in what police say was an aggressive manner.
Mongo, a 3-year-old pit bull, is recovering from a gunshot wound to the chest.
His owner, James Vester, is seeking an explanation and an apology from police, whose behavior, he noted, seemed more like something you’d see on the streets of Iraq.
“I didn’t think I would see that again. You see it in Iraq — and then you see your best friend here get shot,” said Vester, who got Mongo, a certified emotional support dog, to alleviate stress after returning from combat.
Vester said he was doing yard work when Mongo got loose. A neighbor called police because Mongo began barking at her dogs from across a fence. When two officers arrived, Mongo barked and growled and lunged at one of them, according to police reports.
Some neighbors disputed the police account, according to Fox 31 News in Denver.
“There was no noise at first, I just heard the gunshot — then the dog started crying,” said Heather Viera, who was told by police to go back inside her home when she stepped outside.
Another neighbor, Jenny Stevens, says she was a few hundred feet down the road, walking her dogs, when she heard the shot. She said she didn’t hear any barking or growling before it was fired. “It was dead silent. There was not a bark, there wasn’t a growl. The cop did not say stop to the dog, the cop didn’t yell anything.”
Dacono Police Chief Matthew B. Skaggs said an investigation was being conducted.
“I think it is important to remember these things develop very quickly,” the chief said. “If you look in the report, the officer did say specifically that the dog got within six feet of him and at that point he felt like it was his only option.”
Posted by jwoestendiek May 9th, 2013 under Muttsblog, videos.
Tags: aggressive, animals, barks, behavior, colorado, dacono, emotional, growls, investigation, iraq, james vester, law enforcement, marine, mongo, pets, pit bull, police, police shoot dog, service, shoot, shot, sniper, support dog, veteran
The dog, who turns 3 on Tuesday, was inside Lorimer’s SUV when it was stolen at a gas station April 10, according to the East Valley Tribune.
After searching for the dog for a week, Lorimer received a call Monday from a construction worker who found Max in Mesa on his way to work.
The worker, Rolando Artalejo, took the dog home to his wife and daughter who had seen earlier reports about the missing dog and were able to get in touch with Lorimer.
“As soon as they called, I was there in about two minutes,” Lorimer said. “I didn’t know who was happier – him seeing me or me seeing him. He jumped up on me and knocked my glasses off. That little booger was so tickled to see me, he couldn’t stop licking me.”
Lorimer, 72, a U.S. Navy Veteran and retired plumber who has congestive heart failure, believes Max was trying to make his way back home when he was found, just a few blocks from where he lives.
Lorimer, a week earlier, had left his car running outside a gas station and stepped inside for coffee. When he came back out, his car and dog were gone.
When Lorimer recovered the vehicle later that day, Max was not inside. One of the car thieves called him and told him where he could find his car, which had run out of gas, but they said they had let the dog out of the car at an apartment complex.
“I told them I didn’t give a damn about my car. I just wanted my dog back,” Lorimer said. “I can replace my car, but not my dog. I was devastated.”
Once back home, Max went to his favorite resting spot, under the coffee table.
“I’ve had him since he was three and a half months old,” Lorimer said. “I didn’t think I was going to find him. He means more to me than my own life.”
(Photo by Tim Hacker / East Valley Tribune)
Posted by jwoestendiek April 19th, 2011 under Muttsblog.
Tags: animals, arizona, bill lorimer, car, dog, dogs, found, lost, max, mesa, miniature, missing, pets, phoenix, recovered, reunited, rolando artalejo, schnauzer, stolen, suv, veteran