ohmidog!

This ad for Trifexis depicts a dog living in a bubble — albeit it one that’s outside and has plenty of tubes to run around in.

It serves to protect him from heartworms, hookworms, roundworms, whipworms, flea infestations and all those other frightening hazards that exist in that place where dogs, for centuries, managed to survive:

Outside.

What we find most interesting about it, though, are the disclaimers, which seem to have risen with doggie prescription drugs to the same level they have with human ones, where three-fourths of the advertisement are devoted to a listing of potential scary side effects, quickly recited in monotone, in hopes you — or your dog — won’t really hear them.

With Trifexis, it goes like this: “Treatment with fewer than three monthly doses after the last exposure to mosoquitoes may not provide complete heartworm prevention. The most common adverse reactions were vomiting, itching and lethargy. Serious adverse reactions have been reported following concomitant extra-label use of ivermectin with spinosad alone, one of the components of Trifexis.”

On top of the warnings recited, more appear in small print during the ad:

“To ensure parasite protection, observe your dog for one hour after administration.”

“If vomiting occurs within an hour of administration, give another full dose.”

“Puppies less than 14 weeks of age may experience a higher rate of vomiting.”

In their print ads, the makers of Trifexis additionally advise the drug be used with caution in breeding females, and in dogs with epilepsy. Its use in breeding males has not been evaluated. Print ads also list lethargy, depression, decreased appetite and diarrhea as possible side effects.

The chewable, beef-flavored tablets — administered once a month – are a combination of spinosad and milbemycin oxime, and they serve to prevent heartworm disease, kill fleas and prevent infestations and treat hookworm, roundworm and whipworm infections.

The tagline for the ad is “You don’t have to go to extremes to protect your dog from parasites.”

Apparently you do, though, if you’re selling prescription drugs — for canines or humans — to protect your ass from lawsuits.

To see all our “Woof in Advertising” posts, click here.

Sierra, a West Highland terrier in Colorado, had 26 cents in her stomach.

But it was the single penny that killed her.

Owner Maryann Goldstein said Sierra was always attracted to change. As a puppy, the Westie swallowed 32 cents and had to have it surgically removed. In March, Sierra got sick again, and X-rays at the vet’s office showed a quarter and penny in her stomach.

The smaller coin was the bigger concern.

Pennies minted after 1982 contain zinc, and that’s toxic to dogs and cats, according to the American Veterinary Medical Association.

Dr. Rebecca Jackson, a staff veterinarian at Petplan pet insurance, told CBSNews.com that newer pennies are toxic because gastric acid from the pet’s stomach reaches the zinc center, causing it to be absorbed in the body rapidly.

She said zinc interferes with red blood cell production, and the longer the exposure, the greater likelihood red blood cells will be destroyed. Symptoms of zinc toxicity include vomiting, diarrhea, lack of appetite, lethargy, red-colored urine or looking jaundiced.

“Be sure to bank your spare change before curious pets can get their paws on it,” warned Jackson. “and if they do, get them to the emergency vet immediately.”

Goldstein, who now wears Sierra’s ashes in a heart-shaped container on a necklace, shared her dog’s story with CBS in Denver as a warning to others.

Natura Pet Products is recalling its dry foods for dogs and cats because of concerns they may be contaminated with salmonella bacteria.

The recall includes all dry pet food products with expiration dates prior to and including March 24, 2013. The brands include California Natural, EVO, Healthwise, Innova, and Karma.

Based in Fremont, Neb., Natura Pet is a maker of “natural” and “holistic” pet foods, according to a company statement.

The recall is an expansion of one that had been announced by the company last month, according to a Food and Drug Administration press release.

The affected products were sold through veterinary clinics and select pet specialty retailers throughout the United States and in Canada, Hong Kong, Korea, Japan, Malaysia, Singapore, Australia and Costa Rica. The products were also sold online.

No canned wet foods or biscuits are included in the recall.

Pets infected with salmonella can appear tired, and have diarrhea and vomiting. Some pets may not show obvious symptoms, but experience decreased appetite, fever and abdominal pain. Pets can spread the bacteria to other animals, including humans.

Natura Pet said people who have purchased the products should discard them. If their pets have consumed the recalled product and are showing symptoms, they should contact their veterinarian.

After a string of recent deaths, the Coast Guard is warning residents and visitors to Northern California’s coast not to try to rescue their dogs from the ocean.

Five people have drowned since November as they tried to save pets swept into the ocean by rogue waves.

Coast Guard, National Park and SPCA officials held a joint press conference Friday, aimed at spreading public awareness about water safety for pets and their owners.

Allison Lindquist, executive director of the East Bay SPCA, was among those advising pet owners not to go into rough ocean waters to save their dog.

“Dogs are naturally better swimmers because of their horizontal body mass,” Lindquist said. “They are built better for riding out the current.” She said the best thing to do is to follow the dog parallel to the shoreline and call its name.

“Just let the dog do its thing,” Lindquist said. “When the current subsides, the dog will swim back.”

Rogue or “sneaker” waves have claimed five lives in three separate incidents this winter, according to the Santa Rosa Press Democrat.

In each case, their dogs survived.

In November, a powerful surf swept a family dog out to sea at Big Lagoon Beach near Arcata in Humboldt County. The teenage son swam out to save the pet. Then the child’s mother and father noticed him struggling and swam out to save him. All three died. The dog made it back to shore.

On New Year’s Day, Charles Quaid, 59, of Richmond, died after attempting to rescue his wife and dog.

Last Sunday, Susan Kay Archer, 32, of Shelter Cove, was walking on Little Black Sand Beach with her boyfriend when she was swept out to sea with her dog and drowned. The dog made it back to shore.

Gabe Pulliam, a 13-year veteran of the Coast Guard and rescue swimmer, said most citizens they lack the equipment and training to rescue a dog from rough and frigid waters.

“People who walk their dogs on the beach and notice strong surf should stay above the line where the water laps up,” Pulliam said. “It’s fun to watch the waves roll in, but respect the ocean and never turn your back on it.”

Pulliam is featured in a handout about pets and ocean safety released by the Coast Guard.

Using stainless steel salad tongs and simulated doggie drool, a Texas Tech researcher conducted tests on dog toys and determined some of them, under chewing-like conditions, leach chemicals that could harm dogs.

Phil Smith, an asssociate professor of terrestrial ecotoxicology — say that three times fast — presented his findings this week at the Society of Environmental Toxicology and Chemistry conference held in California.

Among the toys tested, the worst offenders appear to be plastic fetching batons, or bumpers, which are used to teach dogs how to retrieve, according to a report on his findings by Discovery.com.

Smith, who raises Labrador retrievers, uses bumpers often, and got to wondering whether — with all the reports of dangerous chemicals in plastic — they were causing harm.

“In the process of training a Lab, you do a lot of work with these plastic bumpers,” Smith said in a press release. “I have a lot of bumpers in my garage, and they spend a lot of time in the mouths of my retrievers … Since we all care about our dogs, and we want them to be as healthy and smart and well-behaved as possible, we decided to look into this.”

Smith and Kimberly Wooten, his colleague at Texas Tech University, suspected that bumpers and other dog toys could leach phthalates and bisphenol A (BPA) into the mouths and bodies of dogs. The chemicals are what give elasticity to plastic and vinyl and they are known endocrine disruptors that mimic estrogen or act as anti-androgens, according to Discovery.com.  

To test for the chemicals, the researchers created simulated dog saliva, then simulated chewing by squeezing dog toys with stainless steel salad tongs. Toys were also weathered outside to determine if older toys gave off more chemicals.

“We found that the aging or weathering the toys increased concentrations of BPA and phthalates,” Smith said. “The toys had lower concentrations of phthalates than the bumpers, so that’s good news. But they also had some other chemicals that mimicked estrogen. We need to find out what those are.”

Wooten said that BPA and phthalates can have effects on developing fetuses. Studies on humans have resulted in mixed conclusions, but raised enough concern that the U.S. government banning the use of BPA in baby bottles this year.

“The interaction of pet health and environmental chemicals is understudied,” Wooten said. “What may be a safe dose for one species isn’t always a good measure for another species. But the amount of BPA and phthalates we found from the bumpers would be considered on the high end of what you might find in children’s toys.”

Kasel Associated Industries of Denver has expanded its recall of dog treats due to the possibility they may be contaminated by salmonella.

Two weeks after announcing a recall for Nature’s Deli Chicken Jerky Dog Treat, the company announced it is voluntarily recalling Boots & Barkley Roasted American Pig Ears and Boots & Barkley American Variety Pack Dog Treats.

In September, the company recalled Boots & Barkley beef bully sticks.

The two latest products were distributed at Target stores nationwide in August.

The Roasted Pig Ears come in a clear, 12-count plastic bag marked with UPC bar code 647263899158. The Variety Pack is a clear, 32-ounce plastic bag marked with UPC bar code 490830400086. Both products have a best-by code of Sept, 14, 2014.

The lots tested positive for salmonella bacteria during an analysis by the Colorado Department of Agriculture, the U.S. Food and Drug Administration says.

The new recalls follow one issued Oct. 2 for Nature’s Deli Chicken Jerky Dog Treats, which were sold at Sam’s Club stores in 12 states and have the bar code 647263800208 and best-by code  of Sept. 19, 2013. The September recall involved 6-count, 5-inch Boots & Barkley American Beef Bully Sticks distributed at Target stores from April through September, with a bar code of 647263899189.

No illnesses have been reported in connection with any of the Kasel products.

Consumers who purchased any of the recalled products are urged to return them for a refund. Anyone with questions may contact Kasel at 800-218-4417.

Nature’s Recipe is voluntarily recalling chicken-based dog treats that could be contaminated with salmonella.

The company announced Saturday the recall of a limited supply of its “Nature’s Recipe Oven Baked Biscuits with Real Chicken,” which were manufactured at its plant in Topeka, Kan.

The product is distributed nationally, primarily through pet specialty retailers, according to the Associated Press.

Nature’s Recipe officials say no illnesses have been reported in pets or humans, but suggest that pet owners monitor themselves and their dogs for signs of salmonella and seek medical care if symptoms worsen.

The company advises consumers who bought the recalled treats to discard them immediately.

The recalled treats were sold in 19-ounce stand-up resealable pouches.

The products included in the recall are marked with the Lot Codes 2199TP or 2200TP and a UPC Code of 30521 51549. The pouches also have a “Best If Used By Date” stamp of either 10/11/13 or 10/12/13.

In recent weeks, we’ve cautioned you about dangers posed to your dogs by wild mushrooms. We’ve pointed out that medical marijuana is proving increasingly hazardous to them, too.

We haven’t warned you this year, as Halloween approaches, about chocolate and other candies that can harm your dog, assuming that by now you already know all that.

But you may not know about toxic toads.

It only took about half an hour for Deborah Barrett’s dog, a Jack Russell terrier named Willie, to die after he bit a Bufo marinus toad in his back yard last week.

“It was as big as a salad plate. My dog killed it, and when he came inside, within five minutes he went into convulsions, Barrett told Patch.com in Temple Terrace, which is outside Tampa.

Barrett said Willie died in the car on the way to an animal hospital.

The City of Temple Terrace is cautioning pet owners to watch out for the Bufo marinus toads, an invasive species that has taken hold in Florida. The gray-brown toads secrete a powerful toxin from their glands that can be poisonous to dogs, cats and other animals that bite them, and even people who handle them.

Small dogs are the most at risk, veterinarians say.

“Once they start having seizures, if you don’t address it quickly, it can cause massive brain damage,” said Dr. Paul Langston, of the Temple Terrace Animal & Bird Hospital.”If you can get them (to the vet) quickly, they’ll usually be OK.”

If you suspect your pet has bitten a Bufo toad, veterinarians advise rinsing its mouth and paws with water and seeking veterinary help immediately.

As with the mushrooms we told you about last week, the toads are being seen in higher numbers because of heavy rains.

(Photo: Patch.com)

As medical marijuana grows in popularity, so too does the chance that the dog is going to get into it.

It’s always been something that happens – dogs have been chowing down on their owner’s illegal stashes for decades, sometimes with fatal results.

But with the increasing use of medical marijuana, dogs are more likely to both have access to it and be tempted by it. For one thing, it doesn’t have to be hidden anymore. It can be kept in higher quantities. And, increasingly, those taking it for medical reasons are eating it instead of smoking it.

As a result, instead of a well-hidden bag of green leafy buds, dogs must resist the temptation of such things as rice crispy marijuana treats, cannabis oreo cookie cake, medical snickerdoodles and ganja lasagna.

In Colorado, there has been a spike in the number of cases of dogs getting sick from cannabis since medical marijuana was legalized.

Vets say they used to see dogs who had ingested marijuana a few times a year. Now pet owners bring in doped-up dogs as many as five times a week, CBS4 in Denver reports.

“There are huge spikes in the frequency of marijuana ingestion in places where it’s become legal,” veterinarian Dr. Debbie Van Pelt said.

Most of the time dogs get the medical marijuana by eating food laced with it — either that which their owners have prepared, or pre-laced foods purchased from dispensaries selling the products.

Dr. Stacy Meola, a veterinarian who coordinated a study looking at the numbers, say four times as many dogs have been getting treatment for ingesting marijuana since medical marijuana was legalized in Colorado.

It’s not always fatal, but it can be.

“Two dogs, however, got into baked goods with medical grade marijuana butter in it, which presumably seems to be more toxic to the dogs, so we did have two deaths,” Meola said.

Most dogs survive, experiencing symptoms such as lethargy, vomiting, staggering and sensitivity to sound and light.

In addition to accidental cases, veterinarians say some dog owners think it’s funny to get their dogs stoned– and even post videos of it.

“We need people to realize it is potentially toxic and potentially fatal to their pets,” Van Pelt said.

My dog Ace likes to forage — to graze on grass, cruise for crumbs under the backyard grill, and gobble up any leftover vegetables my neighbor puts out for the squirrels and rabbits.

It’s not that he’s a glutton, constantly in search of food, but when no one is around to visit it’s generally how he passes the time. I attribute it to him spending his formative early months as a stray — scavenging meals where he could find them.

While he seems willing to sample just about anything that might be distantly related to food, he has thankfully been avoiding the mushrooms that have been popping up all over in recent weeks.

The ones above seemed to sprout overnight. Ace went over to see what they were this past weekend but turned his nose up at them,  almost as if he knew they were not to be messed with.

And they’re not. Certain species of wild mushrooms are fatal to dogs, but rather than bombard you with scientific names I might misspell — like Amanita Phalloides — I’ll keep it simple:

Keep your dog away from any mushrooms growing outdoors. Beautiful as they are, they can be deadly.

It’s the wisest course of action, even if you know a thing or two about fungi. You may know the difference between a toxic species and a non-toxic one, but likely your dog doesn’t. So if he or she gets anywhere close, or starts to sniffing, holler “No!” – in Ace’s case three times usually works, though sometimes I have to add, “I mean it.”

Mushroom poisoning in dogs can cause abdominal pain, drooling, liver and kidney damage, vomiting, diarrhea, convulsions, coma and death.

Cases this year seem to be popping up more than usual, possibly due to heavy rains in many areas that have brought more mushrooms, and bigger mushrooms.

There have been several cases of mushroom poisoning reported in Arizona, including one woman who, in a letter to the editor of her newspaper, reported all three of her dogs became sick from eating them

Earlier this summer, a family in Buffalo lost a second dog to mushroom poisoning. After the first one died, the family got a new dog, gave it the same name, and watched as it too got sick from eating mushrooms in their yard and died.

The ASPCA and other organizations advise making sure your dog avoids all mushrooms growing in the yard.

You, too, no matter how pretty they are.