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Does Fido want fries with that?

Revelation Research Dog at Drive Thru

One out of every six fast food customers pick up a little something for the dog at the drive-thru window, according to a study by a marketing research company.

“These visits translate to a staggering number of trips (over 1,000,000,000 annually) where the dog is the one ‘lovin’ it,’” concludes a recent study on dog ownership and fast food habits conducted by Relevation Research.

The study found just over one third of canine owners have visited fast food drive-thrus with their dog — and, of those, four-fifths claim to have ordered menu items specifically for their dogs.

McDonald’s is visited most often by dog owners, followed by Burger King and Wendy’s.

With dog ownership, and dog pampering, expected to continue to grow — especially among baby boomers and millenials — QSRs (or quick service restaurants) would be well advised to put healthy dog treats on the menu, it suggests.

“Because of disposable incomes and empty nester status, Baby Boomer owners could be strong candidates for QSR,” said Nan Martin of Relevation Research. “But the Baby Boomer also has an evolving focus on health. That means menu items specifically targeted for dogs or dog-friendly in terms of ingredients will resonate best.

“QSR and dog food/treat manufacturers should team up to design dog-safe offerings. Companies catering to the dog will win with owners who want to, guilt-free, feel like they’re spoiling the dog.”

(Photo: Relevation Research)

Dog walker blasted for leaving Lab in his Jag

rocketIf there were a Professional Dog Walker Hall of Shame, we might have to nominate this Jaguar-driving hipster — at least based on a first-hand account recently published on the Echo Park Forums

The writer was in a Los Angeles supermarket when it was announced that there was a black sports car in the parking lot with its windows rolled up and a dog inside.

She went outside and saw a black Jaguar, with a black Lab panting in the black leather driver’s seat. The car was locked, with its windows up.

Standing by the car was a frantic woman – the one who had reported it to the store and called 911.

Another onlooker was threatening to break the car’s window when a fire truck was waved down. Firefighters got the door open and, as the car’s alarm system blared, they let the dog out.

According to her tags, her name was Chloe.

Chloe perked up after some water, and police showed up at the scene a little later, determining the car’s ownership by checking it’s VIN number. (It had no license plate.)

echoparkThe post says a good hour passed before the driver of the Jaguar showed up. He told officers he was from New York and didn’t understand that the Los Angeles weather was too hot to lock a dog in a car.

He told police the dog was his.

But after onlookers called the phone number listed on Chloe’s collar, they realized he was lying — about that and more.

The dog’s owner answered, saying Chloe belonged to her, and that the black Jaguar was her dog walker’s car.

He has his own dog walking company, Rocket Dog Walking, in Los Angeles, which serves downtown, the Eastside and the Northeast.

He has been identified in Internet comments and on Facebook as an aspiring actor who has appeared in two low-budget movies.

We don’t know if he has a future in acting, but based on this report we know how much future he should have as a dog walker:

None.

(Photos: Echo Park Forums and Facebook)