Of course it goes without saying — that dogs are woman’s best friend, too — but Cesar Canine Cuisine is saying it anyway, in a new advertising campaign that celebrates women and their dogs.
In honor of International Women’s Day, the dog food company launched its “Woman’s Best Friends, Too,” campaign, featuring the ad above and inviting women to share photos and stories about their dogs on a special Facebook page
The campaign “highlights the special bond between women and their dogs, and turns the age-old saying of ‘man’s best friend’ on its head,” reads a company press release.
The new campaign was created by advertising agency BBDO San Francisco.
To support the campaign, the brand has teamed up with Elias Weiss Freidman, the photographer behind the popular website and book, The Dogist, to capture the real-life stories of 14 women and their dogs. It has also invited women to submit photos of themselves and their dogs to the campaign’s Facebook page.
Cesar is a Mars Petcare brand.
The ad recites the speech that made the phrase “Man’s Best Friend” famous — given in a Missouri courtroom by a lawyer representing a farmer whose dog, Old Drum, was shot and killed by a neighbor in 1869.
George Vest, who would later go on to become a U.S. senator, told the jury that “The one absolutely unselfish friend that a man can have in this selfish world, the one that never deserts him, the one that never proves ungrateful or treacherous, is his dog.”
(Photo: Gloria and her dogs Bo and Rex; by Elias Weiss Freidman / Facebook)
For more of our Woof in Advertising posts, click here.
Posted by John Woestendiek March 10th, 2017 under Muttsblog, videos.
Tags: advertising, animals, best friend, cesar, cesar canine cuisine, company, dog food, dogs, george vest, marketing, mars pet care, pets, speech, woman, women, woof in advertising
A New Mexico animal shelter has produced a pretty brilliant two-minute parody of “The Bachelor” with women vying for the attention of a handsome cur named Stewart.
“… With Valentine’s Day it just seemed like the perfect time to do that,” said Jamie Merideth, a former TV news videographer who went to work last year as a videographer for the Santa Fe Humane Society.
“We’re trying to find these animal forever homes and it just seemed like a good platform to do that,” she added.
The video’s message, of course, is that the love of your life may be waiting for adoption in an animal shelter.
But the video’s beauty also lies in its highly professional, and highly hilarious, execution.
Most of the “actresses” work at the humane society.
They play the roles of a hair stylist, an art therapist, a professional dog walker and an attorney — all oozing drama and reflecting the kind of cattiness the program is known for as they compete for Stewart’s affections.
Stewart, the ever so hunky bachelor, was a shelter dog in real life. His owner (who’s also in the video) adopted him from the Washington Humane Society before moving from Maryland to Santa Fe.
He represents the 100 or so dogs available for adoption at the Santa Fe shelter on any given day.
“He’s an amazing bachelor. He has the look, just very handsome,” Merideth told KRQE.
The video was posted Friday on the humane society’s Facebook page.
The Santa Fe Animal Shelter and Humane Society, located on a four-building campus on a 100-acre lot, has long been regarded as one of the most progressive in the country.
Now we know it’s packed with some pretty talented humans, too.
Posted by John Woestendiek February 13th, 2017 under Muttsblog, videos.
Tags: adopt, adopting, adoption, affections, animal shelter, animals, bachelor, date, dates, dogs, facebook, new mexico, parody, pets, rose, santa fe humane society, shelter, television, the bachelor, valentine, valentines day, video, women
The study goes a step beyond stating the obvious, though, looking at why that is, and why using a dog as date bait — unfair as it may be — works better for men than women.
Titled “The Roles of Pet Dogs and Cats in Human Courtship and Dating,” the study was published this month in the quarterly research journal Anthrozoos.
It surveyed random Match.com users in the United States who included pet information in their dating profiles. More than 1,200 individuals took part.
The study found women put far more stock in a potential mate’s associations with pets — and particularly dogs — than men did.
Women were more than twice as likely as men to say they were attracted to someone because he had a dog. They were also twice as likely to judge a date based on how he interacted with his dog.
Why? The researchers hypothesized that it’s probably based on evolutionary instincts. Women tend to seek a partner who they think will make a responsible parent, while men are more likely to look for … well, we all know what they are looking for.
“Put in terms of evolutionary and life-history theory, females allocate a higher proportion of their reproductive effort to parenting while males expend more energy on mating,” the researchers said.
In other words, a man with a dog is seen as a more nurturing and responsible member of his gender and therefore, the line of thinking goes, will make a better daddy.
While dogs may help draw women to a man, the reverse isn’t quite as true, the researchers found.
When women see a guy with a dog, they see a man who is responsible and wants to settle down, and they are charmed. When men see a woman with a dog, they too see a person who is responsible and wants to settle down, and they — or at least the less evolved among them — get scared. Or so the researchers’ theory goes.
As the study noted, men have caught on to the fact that a dog can improve their odds with the opposite sex. Twice as many men as women admitted they’ve used their dog to lure a potential date.
So who’s to know whether that guy in the park playing with his puppy is a nurturing soul, or simply a con man posing as a nurturing soul, using his dog in the same way he might use Axe for men?
Women. That’s who. And I wish them luck.
(Bulldog wearing the Zelda Chick Magnet Halloween costume, from Baxterboo.com)
Posted by John Woestendiek December 28th, 2015 under Muttsblog.
Tags: animals, appeal, behavior, chick magnets, courtship, date bait, dating, dog, dogs, evolution, females, humans, instincts, males, mates, men, partners, pets, sex, social, study, survey, tools, women
A spectator’s pit bull dashed onto the field during a women’s softball game last week, and snatched the mitts off the hands of two players, but nobody seemed too mad, or too scared.
During a game Sunday between Simon Fraser University and Western Oregon University, the dog ran on the field in the middle of a play, took the shortstop’s glove first, then ran around the field before snagging an outfielder’s mitt.
A grounds crew member finally retrieved the glove from the dog’s mouth, allowing the teams — if not the pit bull — to resume play.
Posted by John Woestendiek May 5th, 2014 under Muttsblog, videos.
Tags: baseball, dogs, field, game, interrupted, pit bull, pit bulls, pitbull, pitbulls, simon fraser university, softball, sports, video, western oregon university, women
Darned if it isn’t February already — time for procrastinators like myself to get a 2010 calendar.
Allow me to suggest one that doesn’t feature my work — Pinups for Pitbulls.
When Pinups for Pitbulls issued a call for submissions for its annual calendar last year, I answered — vaguely entertaining the notion that I, too, could have a career in photographing beautiful women, or at least have my photo make the calendar.
First, I recruited friend Carey Hughes and her pit bull Bimini to serve as my models. The challenge: to loosely recreate, with a pit bull, the vintage pin-up poster to the left, called “Up to Par.”
Carey enlisted her sister Kelly to serve as fashion advisor and hair and make-up person. Kelly was also to be the skirt-blower-upper, using a battery operated leaf blower I bought from Home Depot for the occassion to poof up her sister’s skirt and ensure our photos showed the requisite amount of leg.
On the day of the shoot, Kelly had another commitment, and Carey’s mom, Jeanne, ended up replacing her as the skirt-blower-upper — and doing a fine job, I might add.
We all met at Carroll Park Golf Course in Baltimore, where officials let us take over an unused hole. Not surprisingly, we drew a few a gawkers.
Both Carey and Bimini proved remarkably patient — though he wasn’t too thrilled with the golf cap he was initially sporting.
I sent the best of my shots into Pinups for Pitbulls, where we’d end up in the pile of those that didn’t make the cut. You can look at some of the other contenders not chosen here.
To see the winners, you can buy the calendar.
The calendar, in its fourth year, highlights stories and images of 12 pit bull-owning women and their dogs. Sales from the 2009 calendar raised almost $20,000 for pit bull rescues across the nation, double the amount raised in 2008.
Pinups for Pitbulls, a non-profit organization, works to educate the public about pit bulls, remove the stigma associated with the breed and save the lives of abused and abandoned pit bulls throughout the United States.
The video below highlights the organization in more detail.
Meanwhile, if you need a slightly used battery-powered leaf blower, contact me.
Posted by John Woestendiek February 4th, 2010 under Muttsblog.
Tags: animals, babes, bimini, burlesque, calendar, carey hughes, dogs, golf, golf course, leaf blower, models, pets, photography, pin-up, pin-ups, pinups, pinups for pitbulls, pinupsforpitbulls.com, pit bulls, pitbulls, sexy, vintage, women
The Decatur Correctional Center in Illinois is looking for a dog groomer, willing to work behind bars.
The center runs a dog-grooming training program, and Kim Schwalbach, the woman who has led it since 2002 is stepping down, the Chicago Tribune reported.
The program is known as CLIP, which stands for Correctional Ladies Improving Pets.
Thirty-six year-old Katrina Williamson went through the program and says it changed her life. She landed a job grooming dogs right out of prison. Prison official Mike Dooley says few of the women who have worked with Schwalbach have returned to prison.
Posted by John Woestendiek July 15th, 2009 under Muttsblog.
Tags: animals, clip, correctional, decatur, dog, dogs, groomer, grooming, help, illinois, improving, job, ladies, pets, prison, prisoners, program, rehabilitation, training, wanted, women
This is likely an advertisement in disguise (for the Sony Ericsson C510, with Smile Shutter), seems a trifle staged, and is far from scientific. But it passes the cute test.
In the video series, a camera is attached to the necks of different pups to document the reaction of the women the dog attracts. The purpose: to determine which breed is the best chick magnet.
In case you don’t have 10 minutes to spare, here are the results: The samoyed drew the most females, but the pug — at least in the view of the two dudes in the video — drew the hottest ones.
Posted by John Woestendiek June 5th, 2009 under Muttsblog, videos.
Tags: advertisement, border collie, breeds, chick magnet, dogs, experiment, pug, samoyed, smile shutter, sony ericsson c510, video, women, yorkshire terrier, youtube