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Tag: advertising

Ooda lalley, ooda lalley, golly what a day

We love dogs. We love depictions of interspecies harmony. And danged if we don’t love Roger Miller.

So even though its cast is made up of various members of the animal kingdom — not just the dogs we normally feature in our “Woof in Advertising” pieces — we’re pretty crazy about this recent ad for Android phones.

We especially like the tagline: “Be Together. Not the Same.”

wiaMany of the interspecies friends shown in the ad have been featured before here on ohmidog!, including Roscoe and Suryia, the coonhound and orangutan who appear at the beginning of the commercial.

The ad doesn’t make me want to buy an Android phone.

But it does make me happy.

How can such scenes of interspecies friendship not make you joyful, especially when you throw in the phrase “Ooda Lalley?

(According to Urban Dictionary, it’s a term popularized in the 1950s, meaning yay or yippee.)

Now all we have to do is figure out what “Do-Wacka-Do” means, and whether it’s possible that — with enough interspecies harmony — we CAN roller skate in a buffalo herd.

Woof in Advertising: Utterly unskippable

You know, probably all too well, those intrusive and uninvited advertisements that often precede viewing the videos you want to view on the Internet.

They are known as “pre-roll ads,” and I always do my best to make them disappear — both in terms of the videos I put on ohmidog!, and in terms of my own home viewing. I skip them the millisecond YouTube permits me to.

This one though, I’ve watched ten times, in its entirety.

The first five seconds of the Geico ad shows an all-too-typical family enjoying an all-too-typical spaghetti dinner, with the wife bragging about saving money on her insurance bill before the ad seems to culminate, at the five-second mark, in what at first appears to be an all-too-typical freeze frame.

That, as the family remains frozen — or at least tries to — is where the Saint Bernard comes in.

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He eats spaghetti off the dad’s fork, climbs atop the table and clears the daughter’s plate, passes over the salad and spills a glass of milk as he proceeds to the the son’s plate, devouring its contents. Then he plunges his snout  into the serving dish mom is holding.

The ad doesn’t really make me want to find out if 15 seconds can save me 15 percent on my insurance bill, but it’s brilliant — and further proof that dogs have a way of holding our attention, especially dogs behaving badly.

The ad was filmed in Los Angeles last month, and the dog, whose real name is Bolt, is a Saint Bernard mix.

If you find it impossible to skip, that was exactly the goal — to keep people riveted, even though it’s a form of advertising most of us detest.

“We call these unskippable,” Joe Alexander, chief creative officer at The Martin Agency, told USA Today. The agency has created three other mock freeze-frame Geico spots.

“Our goal is to bring attention to Geico in a space that is often hated,” he said.

(You can find more of our “Woof  in Advertising” posts — about how marketers use dogs in advertising — here.)

Woof in Advertising: KLM search dog is fake

A beagle named Sherlock, in the employ of KLM airlines, is recovering and returning items lost by travelers  at an Amsterdam Airport — or so this video would have you believe.

But — no shit, Sherlock — the beagle is bogus.

Once again, advertising geniuses have duped the public, and the media, via the Internet.

I’m sure those geniuses don’t see it that way — just creative license, they’d say — but the story of the little beagle reuniting passengers with their lost items is a tall tale, aimed at giving you a warm and fuzzy feeling when it comes to KLM.

Earlier this week the Dutch airline posted the video on YouTube.

Three days later it had 3 million views. New outlets were writing about the amazing pooch who, through his powers of scent, was reuniting travelers with their lost items.

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A day or two later, they were writing about him again — once they realized it was, if not an out and out hoax, a creative stretching of the truth.

The video posted on YouTube carried this description: “KLM’s dedicated Lost & Found team at Amsterdam Airport Schiphol is on a mission to reunite lost items as soon as possible with their legitimate owner. From a teddy bear found by the cabin crew to a laptop left in the lounge. Locating the owners can sometimes be a challenge, so special forces have been hired…”

KLM managed to reach millions with the bogus beagle story, virtually for free — even before it appeared as a paid advertisement.

The advertising agency explained their creative process as follows:

“We were told that the members of KLM’s Lost & Found team sometimes track down passengers before they even realize they’ve lost something,” “We feel they are a bit like detectives. So to illustrate that KLM goes above and beyond for their passengers, we decided to involve a search dog.”

On one hand, you’ve got to admire their ability to get so much ink — I mean so many hits — without spending a dime.

On the other hand, should we really trust a company that’s pulling the wool, or in this case fur, over our eyes?

(Woof in Advertising is an occasional feature on ohmidog! that looks at how dogs are used in advertising. For more Woof in Advertising posts, click here.)

 

Woof in Advertising: Friends are waiting

Budweiser’s new public service message encouraging responsible drinking lets a dog make the point:

“Next time you go out, be sure to make a plan to get home safely, because friends are waiting.”

Sure, they could have used a worried spouse, or a cute child, but somehow a dog drives the point home even better. Nobody waits for you like a dog does, and no one seems happier to see you come through the front door.

By using a dog, and making the ad’s ending happy, this public service message avoids becoming heavy-handed, sanctimonious, preachy and blatantly tear-jerking (unlike some of those PSA’s animal welfare organizations produce).

That, and being so on point, are what make it so effective.

In a decade of writing about dogs, and their people, I’ve had many people tell me how their dogs have changed their lives, and made their lives worth living. Some go so far to say their dog helped them move out of a criminal lifestyle or kept them from committing suicide. Dogs give us a reason to live, and a reason to live responsibly.

Dogs make us do the right thing.

Beer does the opposite.

WIAGiven alcohol is a factor in nearly a third of all traffic related deaths, there will be those who see some hypocrisy in a company simultaneously bombarding us with beer ads and telling us to drink responsibly.

Some accused the company of just that last week, when Anheuser-Busch, the official sponsor of the NFL season, issued its statement expressing concern about domestic abuse among NFL players, given alcohol and substance abuse play a role in nearly two out of three domestic violence cases, according to some studies.

“We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season,” Anheuser-Busch said in the statement — not directly threatening to end its $194 million relationship with the NFL, but, between the lines, raising that possibility. “We are not yet satisfied with the league’s handling of behaviors that so clearly go against our own company culture and code.”

Both the domestic abuse statement and the responsible drinking PSA came out last week. The latter was posted on YouTube Friday.

Maybe Anheuser-Busch is becoming more socially conscious, or maybe it’s just buffing up its image.

Some may think Anheuser-Busch, both with its domestic violence statement and its responsible drinking PSA, is getting on a high horse it has no right to mount (Clydesdale, maybe?).

“How crazy is this?” Jon Stewart noted last week on The Daily Show. “A company that sells alcohol is the moral touchstone of the NFL.”

That’s one way to look at it:  A beer company shouldn’t try to set our moral compass — and has no right to do so.

One could also say — given the social problems its products tend to spawn and exacerbate —  that a beer company has every duty to take such actions, and produce such ads.

In any event, we’re glad they  made this one, and we hope to see it on television at least as often as we do the Clydesdales.

(Woof in Advertising is an occasional feature on ohmidog! that looks at how dogs are used in advertising. For more Woof in Advertising posts, click here.)

Woof in Advertising: The cat did it

This isn’t a new ad from Pepsi, but it’s a memorable one — and a reminder to all those who own both a cat and a dog that, when anything mysteriously goes awry at home, it’s always the cat’s fault.

Yes, no doubt about it, clearly the cat’s fault.

(Woof in Advertising is an occasional feature on ohmidog! that looks at how dogs are used in marketing. To see more Woof in Advertising posts, click here)

Kiss, kiss; sniff, sniff; lick, lick

“First Kiss,” a video of strangers kissing, has become an Internet sensation.

Like a lot of Internet sensations, it’s kind of stupid, mostly staged, and less than fully honest.

But that hasn’t kept it from being shared by millions, and becoming — in less than a week — the subject of many video parodies, including a dog version we’ll show you in a minute.

It was just last week that “First Kiss” appeared on the Internet, showing, or so it appeared, newly introduced couples — after much foot-shuffling and awkwardness — locking lips on camera.

It garnered more than 30 million views in less than three days, and many viewers, based on comments, found it sweet and heartwarming, almost pure, in a tongue-sucking kind of way.

Director Tatia Pilieva posted the short film on YouTube on March 10, with little explanation. The post didn’t clearly point out the film was an advertisement for a clothing brand’s 2014 line, but said only: ”We asked twenty strangers to kiss for the first time.”

It was a couple of days later that WREN, a Los Angeles womenswear brand, admitted on Twitter that the video was an advertisement, and most of its kissers were actors and models.

Some bloggers went so far to ask if that constituted a “hoax.” Others viewed it as a legitimate “filmvertisement,” and its makers explained they were just trying to make something artistic and interesting.

“We make these fashion films every season,” said WREN founder Melissa Coker. “I strive to make them an interesting film that exists on its own rather than something that feels like a commercial, and it seems to be touching people — not only people who are in fashion and would see this, but also random guys who aren’t connected at all.”

That apparently left some feeling a bit manipulated.

“Knowing it’s an ad is initially forgivable until you realize that the majority of the people kissing are actors and models,” commented a blogger on the website Fstoppers. “Then the veil of whimsy is gone and all that’s left is another well planned, viral advertisement and our suspension of disbelief.”

We wouldn’t go so far as to call “First Kiss” a hoax, and sneaky advertising isn’t anything new. While television, radio and newspapers are all pretty good at passing off advertising as editorial content these days, the Internet makes it simpler than ever — both to disguise advertising and get it published or broadcast for free.

The Internet can also take credit for a rebirth in parodies, many of which have been made of “First Kiss” already — some in better taste than others.

Our favorite, of course, is “First Sniff,” the doggie version, produced by another ad agency, Mother London. Even though it’s staged, its actors aren’t acting — just being their butt-sniffing selves.

Woof in Advertising: Budweiser’s Puppy Love

I predict this 60-second Budweiser commercial is going to cause more tears than any fumble, any interception, or even the final outcome of Sunday’s Super Bowl.

Called “Puppy Love,” the ad depicts a special friendship between a yellow lab puppy and a group of Clydesdales.

As the storyline goes, the puppy and the Clydesdales have become best of interspecies friends while residing at ”Warm Springs Puppy Adoption Center.”

WIAWhen the day comes for the puppy to go to a new home, he clearly doesn’t want to leave. And the horses don’t want him to go either.

When his new owner finally gets him in the car and takes off, the Clydesdales stage a coup.

They chase after the car as the pup sadly looks back out the window. They block the car’s path, and the next thing we see is pup and Clydesdales happily trotting back to the farm.

It’s all set to the tune of “Let Her Go” by Passenger.

The ad was posted on YouTube four days before Super Bowl XLVIII, and in less than a day it was viewed by more than 4 million.

(WIA is an occasional feature in ohmidog! that looks at how dogs are used in advertising)