OUR BEST FRIENDS

whs-logo

The Sergei Foundation

shelterpet_logo

The Animal Rescue Site

B-more Dog

aldflogo

Pinups for Pitbulls

philadoptables

TFPF_Logo

Mid Atlantic Pug Rescue

Our Pack, Inc.

Maine Coonhound Rescue

Saving Shelter Pets, Inc.

mabb

LD Logo Color

Tag: advertising

Woof in Advertising: Running of the bulldogs

The way they saturate the market, it’s easy to get tired of car insurance ads.

They’ve always tended to air over and over again, until — as imaginative as they might be — we become sick of them.

Perhaps you too have fallen victim to seeing a little too much of the Progressive spokeswoman, or, as I call it, a Floverdose.

Similarly, GEICO’s gecko, cute at first, quickly began grating on my nerves.

woof in advertisingAll this culminates, or at least it does for me, in coming to the decision that I’m not going to be a customer — because their ads annoy me (and because, as much as they spend on advertising, it, somehow, has to be costing me.)

Pretty much every insurance company claims it can save you money — that their rates will save you $318, $412, $562 a year over their competitors — and we all know there’s no way that can be true.

So I no longer look for or expect truth in advertising from car insurance companies; instead I merely expect their commercials to either make me laugh or make me warm and tingly inside — at least until I’ve seen it 20 times.

This new ad from GEICO manages to do both. It’s funny, it’s timely, and it has dogs. Lots of dogs.

On top of that, it’s fresh. The key to keeping viewers from overdosing on a company’s ads is to change them up, which GEICO — though I can’t speak for its insurance — seems to do better than any of the insurance providers.

Their advertising agencies come up with new concepts (otherwise we’d still be watching those cavemen), and provide plenty of variations on continuing themes.

This one, by the Martin Agency, is part of the “what’s not surprising” series. It depicts what looks like is going to be the running of the bulls, but the animals that come charging around the corner in pursuit of the runners are bulldogs.

“The running of the Bulldogs? Surprising. What’s not surprising? How much money Aleia saved by switching to GEICO.”

The actual running of the bulls began earlier this month, ending July 14 at this year’s San Fermin festival in the northern Spanish city of Pamplona.

(This link will lead you to more of our Woof in Advertising posts)

Christie Brinkley unveils the secret to staying young — and it is …

DOGS!

The 63-year-old model says so in PEOPLE, so it must be true.

She tells the magazine/website that her two dogs, Maple Sugar and Chester, are her anti-aging antidotes.

Of course, Brinkley has also credited a few zillion other things with being the secret to her youthful appearance — pretty much any product, it seems, that pays her to do so.

brinkleyanddaughtersBetween her and Cindy Crawford, another 50-plus former model who claims to possesses the secret to staying young, they are shilling not just anti-aging products, but everything from wine to furniture to dog food.

While explaining the secret of staying young to PEOPLE, for instance, Brinkley manages to work in plugs for her book, Timeless Beauty, Purina dog food, and her appearance at 63, with her daughters, in Sports Illustrated’s new swimsuit issue.

Strangely, there is no mention in the PEOPLE article of her line of skin care products that — or so she tells us on television — are her secret to staying young.

The Christie Brinkley Authentic Skincare Bio-Clock Activation System claims to help resist, reduce and reverse the top five signs of aging, according to commercials for the products.

(Try not to confuse this with Meaningful Beauty, apparently made from Italian miracle melons that never rot — the line of anti-aging products touted by Cindy Crawford, who is also managing to remain freakishly young looking despite her advancing years.)

A further parenthetical statement: (Yes, while recuperating from recent surgery I’ve been watching far too much television.)

cb_bio-clock_kit_1aChristie, according to the product’s website, spent four years working with scientists to develop the product. (And yes, she looks good in a lab coat, too.)

“Now,” the website says, “she is sharing her secret with you. It is truly an anti-aging activation or ‘bio-clock’ activation system, containing a proprietary Bio-Copper Complex to help firm, smooth and bring back youthful radiance to skin.”

I’ll admit that Brinkley looks pretty amazing — but given she is saying the secret of staying young is her dogs/her skin creams/her book/even Purina dog food, I’m beginning to suspect the secret to staying young may be selling out.

Perhaps I am being hasty and cynical — or maybe just old and crotchety — but it seems that, for a fee, she’ll endorse any product as being the equivalent of the fountain of youth.

Consider the dog food connection in the PEOPLE article, which took some stretching to accomplish:

brinkley2After praising her dogs, and saying that nutrition is the secret to staying young, Brinkley singles out Purina Pro Plan (but then after all, she is a spokesperson for the company).

It, she says, is keeping her 14-year-old Labradoodle Maple Sugar young.

“That’s why I feed my senior dog Maple Purina Pro Plan,” she tells PEOPLE. “It has enhanced botanicals and ingredients that aid in digestion, things she needs.”

Maple Sugar and Chester, in turn, help keep her young, she says — and I suspect there is more truth in that statement than any of the others.

Your Cindy Crawfords and your Christie Brinkleys are from an era when advertisers and the media set impossibly high standards for women to live up to. That era never ended.

What has changed is those same forces are now setting impossible standards for the over 50 crowd to live up to — especially women. Men, as evidenced by Steve Carell getting good reviews for going grey, and Sam Elliot’s recent movie role as grandfatherly stud muffin, can still somehow get away with visually aging.

But the pressure is there for them, too, even though I — not being one to put too much effort into appearance — never felt it to any great extent. At nearly 64, I’ve given up on finding the fountain of youth. I’d settle for a steady urine stream.

So while I admire the effort your Brinkleys and Crawfords are making — and their willingness to share their anti-aging secrets with the general public — I can’t help but see a little sadness in it all.

They both were and are beautiful women, but you know what? A wrinkle or two wouldn’t really hurt their looks — and might even provide their Stepford-ish faces with some character.

It’s possible to age beautifully without waging an all-out war against that natural process — pouncing on every grey hair, slathering every wrinkle with miracle spackle, tightening, lifting and toning up every sag.

There’s nothing wrong with taking pride in one’s appearance, or working hard at being healthy, but this insistence that all outwardly signs of aging must be fought off at all costs (Brinkley’s Bioclock Anti-Aging system will run you $125) is a fraudulent, manipulative and deceptive bill of goods.

Don’t buy it. Instead, adopt a dog.

(Top photo, PEOPLE; bottom photo, Associated Press)

Dog owners in India going to the wall to find mates for their dogs

post1

Some well-to-do dog owners in India have taken to posting public notices of their dogs’ desire to hook up with a canine of the opposite sex — most often one of the same breed.

“Lonely, fair, and handsome, three-year-old Golden Labrador (Ludhiana caste, settled in Delhi) seeks homely female of the same community. Must be blonde, slim, beautiful, well-behaved, well-groomed, smart with good family values,” read one, posted on a wall in Delhi’s ritzy Khan neighborhood.

Other posts on the wall are from a “single and ready to mingle,” setter-retriever mix, and a “spunky” Maltese in search of Miss Right.

post2

It’s being done in a playful spirit, Scroll reported, but it’s not immediately clear whether those posting such notices are having a little fun, truly seeking breeding companions for their dogs, or a little of both.

And if it’s a case of novices jumping on the bandwagon to try their hands at dog breeding, that raises some concerns among animal welfare organizations.

“This is probably the dog owners’ way of showering love on their dog, or just being cute,” said Pallavi Dar, who volunteers at a shelter in Noida. “But how many of them really know that dog breeding – even if you are not a professional breeder – is serious business? You can’t just mate your dog and give away or sell off puppies – you need to have a licence for that.”

Others feel there is nothing wrong with seeking a love connection for their canine.

“If humans can have matrimonials, why not dogs?” asked Atul Khanna, who put up a poster in Khan Market looking for a mate for his dog Moltu, a two-and-a-half-year-old Maltese.

Moltu, though described as both “independent and spunky,” has yet to get any responses. But, his owner said, patience is key when looking for a mate.

(Photos: Scroll)

It DOES amount to a hill of beans

There are several things I have long wondered about Bush’s canned beans.

Why do they take up nearly a full half aisle of the grocery store?

How do they get Duke, the dog that appears in commercials with spokesman Jay Bush, to talk?

And what, exactly, is the difference between Bush’s Baked Beans and Bush’s Grillin’ Beans?

It’s time for some answers, America, or at least guesses.

For starters, I’m guessing that the Bush folks are paying off the grocery chains, or at least buying managers some lovely gifts, in order to be granted such large and prominent displays at so many stores.

Next, I am guessing that Duke is not speaking via special effects, but is an actual talking dog, on loan from the prestigious Hollywood Talking Dog Academy to play the role.

woof in advertisingAs for question three — and this is the one I have pondered most — I continue to wrack my brain.

At first, I assumed the Baked Beans were beans that had been baked, or were supposed to be baked, and the Grillin’ Beans were beans that had been grilled, or were supposed to be grilled.

But if they are meant for us to grill them, wouldn’t the Grillin’ Beans just be lost — kind of like the final “g” in grilling — as they fell through the grill slots?

(For you know-it-alls, putting a pot of something atop a grill grate is not grilling, and it’s definitely not grillin’; it is heating up.)

grillinbeans

I did some internet research, and visited the Bush’s website, but the only thing I learned is that Grillin’ Beans have a bolder flavor than the Baked Beans. It’s the same old bean, just in a spicier sauce.

I have no problem with bold and spicy. In fact, I think I prefer the bold and spicy version of Jay in the commercial above to the regular, far blander, version of him. As for Duke, to be honest, I prefer him unadorned, and non-speaking. I’m just not big on talkin’ dogs.

Call me a skeptic, but if you have a talking dog in your ad, I’m not going believe any of the other dubious and far-reaching claims you are making about any of your products. Then again, I’m probably not going to believe them anyway.

I am aware of few other products presented in so many variations as Bush’s Beans — hickory, chipotle, brown sugar, maple, honey, homestyle, country style, original, bold and spicy, vegetarian (meaning they haven’t added bacon) and different combinations thereof. And that’s not even including the products Bush makes from different beanages, such as the black, the kidney and the pinto, the red, the white and the garbanzo.

My theory is that those who make and market the beans figure the more selections they offer, the more grocery shelf space they can grab.

This is by no means strictly a bean thing.

Chips, such as your Pringles and your Doritos, also follow this strategy. And pet foods also use this approach (or perhaps, they led the way). A can of Alpo could be from their Prime Cuts, Chop House, Gravy Cravers or Prime Classics styles. Each one of those comes in multiple flavors, seven for Prime Cuts alone.

One dog food company takes things a step farther, offering more than 200 different products, each supposedly custom designed for a specific breed.
They want us to think that virtually every breed of dog needs a different formula of dog food.

Perhaps you’ve seen this Royal Canin commercial, which tells us that the golden retriever and the yellow Lab — similar as they are — “eat, digest and process energy differently.”

Royal Canin is a ridiculously priced dog food not sold in grocery stores, which is a good thing, because if it were, there would be room for nothing else. Even Bush’s beans would have to clear out. Maybe that’s why it’s not sold in grocery stores.

Or maybe it’s all a marketing gimmick aimed at making us think Royal Canin is such a special, exclusive and high end product it must be purchased from your veterinarian. It’s called a “prescription diet.” It’s nothing of the sort.

Show me, Royal Canin, how Labs and goldens differently digest food, and differently “process energy.” Sure, one of them (sorry, Labs) may generally wolf their meals down more quickly, but aren’t the various tubes and chambers that food goes through on its way out pretty much the same for both breeds?

Why, when I read the ingredients for both, do I notice hardly any difference?

The profusion of flavors in beanage, in chippage, in dog food and everything else, is not new. Remember when there was just one Coke?

And it’s not all about claiming more shelf space. By coming up with a flavor for every mood, companies are able to bring more customers into their folds, and dazzle them with their vast arrays.

Variety may be the spice of life, but it’s all becoming a little much. No longer do we just have to decide between brands, we have to decide within brands, and a trip to the grocery store requires making more choices than election day.

Regular or non-drowsy, diet, sugar-free or light; thick crust or thin crust; smooth or chunky; gluteny or gluten-free; plain or low sodium; regular, spicy, or super spicy.

By the time I get to the checkout line, I’m exhausted, and have used up all my decision making powers for the day.

But I still have to decide whether I want paper or plastic bags, and if I will pay by credit card, debit card, or cash.

Kind of makes me wish I had a dog like Duke I could bring along on shopping trips to tell me what to do. On the other hand, you can’t trust a talking dog, can you?

For more of our Woof in Advertising posts, click here)

But where does she keep her poop bags?

Who says a Jack Russell terrier can’t stop traffic?

In this ad, a Jack Russell on his morning walk manages to turn heads, and even cause a traffic accident, as he trots down the sidewalks and streets of New York City.

Some believe it’s actress/model Emily Ratajkowski — clad in revealing lacy black intimate apparel — that’s causing the uproar.

But we know better.

woof in advertisingThe cheeky (pun intended) ad is for the new DKNY Spring/Summer 2017 intimates, hosiery and sleepwear campaign.

Ratajkowski, who you might remember from her supporting role in “Gone Girl,” wakes up topless, but has the good sense — it is winter, after all — to don a bra before taking her dog on the morning walk.

DKNY says the ad shows, “Anything can happen in New York.”

Upon repeated viewing (necessary for research purposes), we can see it shows a lot more than that.

Clearly the ad is aimed at creating a stir, but as for who it is targeting I can only guess. Men who might be considering gift purchases for a special someone? Women who like to show the world how self-assured they are? Dog lovers, maybe? I’m guessing they don’t all buy long underwear.

The bigger question, though, given no self-respecting New Yorker would venture out with their dog without their poop bags, is where Miss Ratajkowski is carrying hers.

They must be in her boots.

For more of our Woof in Advertising posts, click here.

Dogs are woman’s best friend, too

Of course it goes without saying — that dogs are woman’s best friend, too — but Cesar Canine Cuisine is saying it anyway, in a new advertising campaign that celebrates women and their dogs.

In honor of International Women’s Day, the dog food company launched its “Woman’s Best Friends, Too,” campaign, featuring the ad above and inviting women to share photos and stories about their dogs on a special Facebook page

woof in advertisingThe campaign “highlights the special bond between women and their dogs, and turns the age-old saying of ‘man’s best friend’ on its head,” reads a company press release.

The new campaign was created by advertising agency BBDO San Francisco.

To support the campaign, the brand has teamed up with Elias Weiss Freidman, the photographer behind the popular website and book, The Dogist, to capture the real-life stories of 14 women and their dogs. It has also invited women to submit photos of themselves and their dogs to the campaign’s Facebook page.

womansbest

Cesar is a Mars Petcare brand.

The ad recites the speech that made the phrase “Man’s Best Friend” famous — given in a Missouri courtroom by a lawyer representing a farmer whose dog, Old Drum, was shot and killed by a neighbor in 1869.

George Vest, who would later go on to become a U.S. senator, told the jury that “The one absolutely unselfish friend that a man can have in this selfish world, the one that never deserts him, the one that never proves ungrateful or treacherous, is his dog.”

(Photo: Gloria and her dogs Bo and Rex; by Elias Weiss Freidman / Facebook)

For more of our Woof in Advertising posts, click here.

Woof in Advertising: Snoopy gets the axe

MetLife has given Snoopy his walking papers.

After proudly serving the insurance company for 30 years, Snoopy is being put out to pasture as part of a company-wide “refresh” aimed at portraying MetLife as more sophisticated and financially savvy.

The beagle who has been appearing in MetLife ads since the 1980’s is not the sort of symbol they say they now need.

woof-in-advertising“We brought in Snoopy over 30 years ago to make our company more friendly and approachable during a time when insurance companies were seen as cold and distant,” said chief marketing officer Esther Lee.

“Snoopy helped drive our business and served an important role at the time,” she added. “We have great respect for these iconic characters. However, as we focus on our future, it’s important that we associate our brand directly with the work we do and the partnership we have with our customers.”

In other words, Snoopy and the Peanuts gang — as loved and symbolic as they are — are not the kind of symbols the company wants representing them in these times of doing whatever is necessary to make all the money you can possibly make.

You’ve got to admit, the Peanuts characters have never been known for their financial savvy.

lucyI mean 5 cents for psychiatric advice? That’s not going to bring in the kind of profits American corporations now insist on.

Making obscene profits, and being able to talk with saying anything, are vital skills for the modern day American company.

MetLife seems to have that second part down. It’s not until the bottom of its press release about ushering in a new era that the company press release mentions the phasing out of Snoopy and the Peanuts gang — not until after they go on and on (and on) about their bold new company logo.

It’s the letter “M” — but not just any “M.”

“MetLife’s new visual branding is built around a clean, modern aesthetic,” the press release says. “The striking new brandmark brings contemporary blue and green colors together in a symbol of partnership to form an M for MetLife.

“The iconic MetLife blue carries forth the brand’s legacy, but has been brightened and now lives alongside a new color – green – which represents life, renewal and energy. The broader MetLife brand palette expands to include a range of vibrant secondary colors, reflecting the diverse lives of its customers.”

Zzzzzzzz. Good grief! AAUGH!!!

aaughThere will be no more Snoopy in MetLife ads (but we’ll stay tuned for the exciting adventures of that “M”).

And Snoopy will no longer appear on the MetLife blimp.

Don’t cry too much for him, though.

He has plenty on his plate, or in his bowl.

PETA has offered him a job, at least in a tongue in cheek way, as mascot of its doghouse donation program.

Likely, he won’t jump at that, because he’s already sitting pretty. He — or at least descendants of his creator — still reap profits from arrangements with Hallmark, Warner Bros. and Target, CNN reports.

The Peanuts brand has more than 700 licensing agreements in about 100 countries, according to SEC filings. Iconix Brand Group (ICON) partnered with the family of Charles M. Schulz to buy the brand from two publishing houses for $175 million in 2010.

His TV specials will probably be watched by our great great grandchildren.

And he still has his gig with the Macy’s Thanksgiving Day Parade.

Snoopy has floated down Broadway 39 times, more than any other character.

Let’s see an “M” do that.

(Woof in Advertising is a recurring ohmidog! feature that looks at how dogs are used in marketing. You can find earlier posts in this archived collection.)