If there are two things that melt the average American’s heart, they are dogs and returning soldiers.
Put them together — as in a soldier coming home and reuniting with his or her dog — and you have a slam dunk in terms of public appeal, as the plethora of real videos of that on YouTube, and the number of views they’ve received, attest.
This one, despite what many viewers think, isn’t real, but a staged presentation aimed at selling Iams dog food.
“Rocky the dog didn’t know why Dawn was gone for so long,” the commercial tells us. “But when she showed up in military camoflouge, he was there ready to greet her with the biggest welcome home. So, to keep Rocky strong and healthy, Dawn chooses Iams dog food.”
The ad features a magnificent Irish Wolfhound (whose real name is Monster) and his real owner, named Andrea. But it’s not capturing a real reunion. (Search YouTube for “dog” and “soldier” and “reunion” and you can find plenty of those.)
Before airing it on television, Procter & Gamble unveiled the ad, and others in its “Keep Love Strong” series, on Facebook, to let viewers share, like and comment on them.
The campaign, which started airing late last year, was created by the New York firm of Saatchi & Saatchi and showcases “the important role premium nutrition like Iams plays in keeping a dog or cat’s body as strong as their love.”
“At Iams, we trust our fans and value their opinions a great deal, so we wanted to give them an opportunity to participate in choosing our next commercial,” Iams brand general manager Ondrea Francy said in a press release about the ”Keep Love Strong” campaign. “…One of the most exciting things about our new campaign is that it was all inspired by real stories of unconditional love.”
Despite all that trust they have for us, Procter & Gamble didn’t go out of its way to point out that the commercial was made with actors, as opposed to depicting a real returning vet reuniting with their pet, leaving the issue subject to debate among online commenters.
Reading through the comments about the ad on YouTube, most seem to be from those smitten by the dog, and many are from viewers pointing out the ad made them cry.
One commenter insists he looked it up and determined that it was made with a real video of a dog and returning soldier. (Here’s some proof it wasn’t.)
Mostly, the ad is praised, but some question whether it’s using the military to sell dog food: “You’re doing a disservice to service members like my husband who wear the uniform PROUDLY,” said one.
Maybe, but the fact of the matter is that patriotism – like dogs, catchy tunes, scantily clad models and talking babies — can be a powerful sales tool, and not too much is out of bounds these days when it comes to advertising, including shamelessly blatant heartstring tugging.
That doesn’t mean (this being a free country, where we can speak our minds and buy the dog food of our choice) that we can’t criticize or pick nits.
Some commenters point out that the generic camouflage uniform worn by the “soldier” doesn’t pass muster.
“This is not real. She has no rank or anything on her uniform. No flag, no unit patch and her hair (is) completely wrong! This is probably a really well trained dog but she is not a real soldier … And she’s wearing Air Force boots with an army uniform! This would never fly in the military.”
A couple of commenters make the point that a dog as tall as an Irish Wolfhound should not be eating out of a bowl on the floor, but from a raised feeder: “You’d think the DOG FOOD company would know that…”
A handful of viewers seemed concerned, instead, that the dog and returning soldier are getting a little too intimate.
That was also the viewpoint of a post on the blog, Why I Hate Dogs, whose author says the ad “veers into the bestiality zone…”
“It shows a woman dressed in military fatigues, apparently just back from deployment somewhere. She is seen inside the house gushing over her huge Irish wolfhound (Russian wolfhound?), and walks outside, where she proceeds to lie flat on her back on the driveway, while the dog lowers itself on top of her, its legs splayed. The genital areas match up. Yes, it looks like this man-sized dog is having sex with her.”
How do you spell “Geesh?” (Is it two “E’s” or three — as in “geeesh” — and if so, might those naugbhty vowels be having an illicit threesome?)
As for me, it’s not the canine-human genital proximity that’s of concern, or the fact that the soldier’s uniform does or does not meet specs.
It’s that people don’t know whether the reunion video is real or staged. Some commenters, with whom I’d disagree, wrote that, as long as we are touched by it, that doesn’t matter.
Maybe I just need new glasses, but the line between truth and fiction seems to be getting awfully blurry these days. It doesn’t serve us well. And it would seem to me that it wouldn’t serve the dog food company well, either. If we don’t know whether the company is showing us a real event, or a staged generic re-creation, might we also wonder about how true the advertisement’s claims are, and how nutritious their product really is?
What is clear is this: Advertisers, while they may have a hard time finding unconditional love, are quick to seize upon the theme — especially if it might sell some dog food.
(“Woof in Advertising” is an occasional ohmidog! feature that looks at how dogs are used to sell stuff.)
Posted by jwoestendiek November 8th, 2013 under Muttsblog, videos.
Tags: advertisement, advertising, air force, animals, army, commercial, commercials, dawn, dog food, dogs in advertising, iams, irish wolfhound, marines, marketing, media, navy, pets, procter & gamble, returning, reunion, reunions, rocky, saatchi & saatchi, soldier, television, unspoken, veteran, welcome home, woof in advertising
Pawlitically incorrect as it might be, I do permit my dog to stick his head out the car window from time to time.
While there are those who say that’s putting him, and particularly his eyes and ears, at risk, I can’t bring myself to forbid him from sticking his nose out the window. To ban him from that activity would be the equivalent of taking someone to an art museum and blindfolding them.
So when traveling at reasonable speeds, and once in a while traveling at unreasonable speeds, I power down the back window halfway to let Ace sniff in the surroundings for a minute or two, usually at his urging — as in, “If I keep smushing my greasy nose into this closed window, he will open it a bit.”
I, unsafe and risky as it is, love to see the dog head protruding from the car window, almost as much as dogs seem to enjoy sticking their heads out the window.
To me, the dog head protruding from a car window, while maybe not as iconic as that torch Lady Liberty holds up, is a symbol of freedom and possibilities and soaking up all life has to offer. I have even tried it myself, but I got something in my eye and no longer take part in that behavior. Ace still gets to, though, within limits.
Admitting that will probably bring some criticism my way, just as I’d expect this new ad from Volkswagen might take some heat.
The ad features more than 15 dogs — all hooked up to seat restraints, it is said — but still managing to get their heads out the car window, in some cases well out the window.
(If you’re wondering why some dogs appear to be in the driver’s seat, that’s because the ad was filmed in the UK, for the British market.)
Twenty-two dogs were involved in the filming of the ad, and none of them were equipped with doggy goggles.
Thus those dogs, like my dog, were exposed to the danger of dirt, rocks, dust and debris that could harm their eyes; or ear damage that can result from them flapping too fiercely in the wind; or the possibility of falling out of the window.
The ad makers, judging from this behind-the-scenes “making of” video (below) seemed to exercise care and take precautions with the dogs.
But I’d be interested in hearing what you think. Will the ad be viewed as putting dogs in danger, or letting dogs be dogs? Is it joyous, or worrisome, and do you think it’s going to sell many Volkswagens? As for me, I was too busy looking at the dogs to notice the cars at all.
Posted by jwoestendiek October 29th, 2013 under Muttsblog, videos.
Tags: ad, advertising, animals, automobiles, breeds, car windows, cars, commercial, dog, dogs, dogs in advertising, hanging, head, marketing, nose, open, out, pets, sales, smelling, volkswagen, window, woof in advertising
The mailed feces was sent along with this note: “Your bulk mailer has purchased a bogus name. Our dog does not need Medicare insurance and has never written a letter nor called Anthem requesting such trash … When are these solicitations going to stop arriving? Well, let’s see if you like your trash back. What comes around, goes around!”
The family, pointing out they were tired of the insurance company’s “crap,” addressed the package to “Expert A–holes” and ended the letter by saying, “Bon appetite.”
Anthem Blue Cross Blue Shield told police it was the second time in two months they’ve received dog feces in the mail at their Virginia Avenue office. A similar delivery came in March.
Police have passed the complaint onto the postal inspector, according to Fox 59 in Indianapolis.
Anthem employees sealed the latest shipment in a plastic bag to hand over to inspectors, according to RTV 6.
The most recent letter had a return address, but police were unsure if it was authentic.
Posted by jwoestendiek May 30th, 2013 under Muttsblog.
Tags: addressed, advertisements, advertising, animals, anthem, blue cross blue shield, dog, dogs, feces, health, health insurance, indianapolis, insurance, junk mail, pets, poop
Here’s my theory: The more ghost signs a town has, the more ghosts it probably has, too.
Butte, Montana, it should come as no surprise, has plenty. Of both.
Here are some of the ones that, during just 30 minutes of driving around town one day this week, we came across – touting cigars, beer and hotels that have all been long outlived by their hand-painted advertisements.
Flor de Baltimore was a cigar brand that appears to go back at least a century or so. I’m not sure if its named after Lord Baltimore, the founder of Maryland, or the city. I’m guessing Flor means flower, which isn’t the first thing that Baltimore brings to my mind, but maybe the imagery the city evoked was different back then.
Most of the signs are for hotels — long since gone, but luxurious in their day, and even fireproof, which was a good thing considering all the mining executives who were probably lighting up Flor de Baltimores in their beds.
Now, only about a third as many people live here. Mining, though it still goes on, is nowhere near what it once was. You can’t find a good whorehouse when you need one (and they say the defunct one is haunted). And nobody’s drinking Butte Special Beer. It was brewed by a company that, more than 100 years old, closed in 1963.
There’s a big difference between what was in Butte and what is in Butte. Some look at Butte and see a depressing town; some see a fight-hardened survivor, a town that’s testament to man’s resiliency. Some see only its rough edges; some see its rich and colorful history, faded over time.
The New Tait hotel is not only not new anymore; it’s non-existent, but the old sign remains, as does the building, since converted into apartments.
Butte is the hometown of Evel Knievel. One of its tops tourist draws is a huge mine pit, part of a Superfund site that encompasses the historic district as well. If towns can be eccentric, Butte is — and quite proudly so.
But it’s also haunting — a place where the sun and clouds cast shadows that crawl, tarantula like, up and down its high hills; where mining has left poisons lurking, zombie like, beneath the surface.
Today, Butte is equal parts defunct and funky; gritty and, if you look hard, graceful. The ghost signs bring back memories of the freewheeling greatness that was; but they also are reminders to Butte that, in some ways, it’s a has-been.
But has-beens — and I know some, personally – seem to love regressing to the glory days, recalling better times. When the present’s not so great, the past seems more worth revisiting.
The trick is to not get stuck there — to appreciate what was, but keep looking at what could be … all, of course, while not forgetting to appreciate what is.
Before it fades away.
Posted by jwoestendiek November 3rd, 2010 under Muttsblog.
Tags: advertisements, advertising, america, animals, beer, butte, cigars, dog's country, dogs, dogscountry, environment, fading, flor de baltimore, ghost, ghost signs, hand painted, history, hotels, legacy, memories, mining, montana, nostalgia, painting, pets, road trip, signs, traveling with dogs, travels with ace, west
Too many Motel 6′s can begin to erode one’s self-esteem. I envisioned something better — if only for one night.
And when I found a La Quinta in Jackson, Mississippi – one that’s not among those in the pet-friendly chain to have raised its per-night prices into the $60′s, $70′s, even $80′s– I checked in, paying not the $40 rate I’d gotten when I made the reservation, but $45 (because I’d made it for the wrong night.)
For $10 more, I got shampoo. I got an in-room coffee maker. I got a complimentary breakfast. I got clean carpeting, a slightly less polyester bedpsread, slightly fluffier towels, a big TV, with batteries in the remote, a more restful sleep and an improved outlook.
And I got some upgraded toilet paper, as well. Instead of “envision” by Georgia-Pacific, the La Quinta was stocked with “preference” by Georgia-Pacific, which I can only presume (“presume” might be a good toilet paper name) is the next level up of “green” toilet paper.
I envision the day when my finances are such that I can always use “preference,” even though I don’t really prefer “preference.” In truth, I noticed no difference. Then again I don’t pay too much attention — despite my latest blogs — to toilet paper. Generally, at that time, I’m too busy envisioning other things.
Such as whether there’s another level of Georgia-Pacific toilet paper — with an even higher status than ”preference.” I checked online, but I couldn’t find any. But I did learn that Georgia-Pacific’s jumbo-sized, public restroom toilet paper rolls are sold under the name “Acclaim,” which used to be the name of a model of Plymouth.
The Plymouth Acclaim — despite its name — bit the dust in 1995 after only six years on the market. I’m guessing the executives at Georgia-Pacific (and what brand of TP, I wonder, is used in the executive washrooms there?) took note and snapped up the name for their giant toilet paper roll, feeling it was deserving of such.
Posted by jwoestendiek July 30th, 2010 under Muttsblog.
Tags: acclaim, ace does america, advertising, dog's country, dogscountry, environment, envision, georgia pacific, green, marketing, motels, paper, plymouth, preference, products, road trip, toilet paper, travel, traveling with dogs