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Tag: advertising

Woof in Advertising: Quarterback and his dog appear together in State Farm ad

Dogs in advertisements — even those cast in fairly superfluous supporting roles — have a way of stealing the show.

We’d say that’s the case in this new ad from State Farm Insurance, in which Rigsbee totally outclasses the ad’s human stars, Green Bay Packers quarterback Aaron Rodgers stars and his teammate Clay Matthews.

In the ad, Rigsbee and Rodgers find the windshield of Rodgers’ truck has been damaged by a drone.

woof in advertisingThat prompts memories of the seven years of happy times Rigsbee and Rogers shared on the road: Playing football at the beach, driving across sand dunes, hanging their heads out the car windows.

State Farm, of course, shows up to assure Rodgers the truck will be good as new — as does Clay Matthews who, it turns out, was piloting the drone by remote control.

Rigsbee is described in news reports as Rodgers’s dog in real life — but, if so, their trips down memory lane have to be pretty short.

And since the ad shows him both as a pup ad in a full grown state, it can only be surmised that Rigsbee grew up very, very fast.

chancefrankAs of this spring, when Rodgers and actress Olivia Munn were ending their three-year relationship, the couple had two dogs — Chance and Frank. Chance, a Cavalier King Charles spaniel puppy was adopted by Munn, a big proponent of adoption, in 2014. Frank, a Jack Russell terrier mix, joined the couple more recently. Both dogs had their own Instagram accounts.

There’s no mention on social media or in news reports of any Rigsbee before that — so, with Munn taking custody of Frank and Chance, it appears Rigsbee joined Rodgers after the split and, unlike Rodgers, has kept a pretty low profile since.

In any event, the dog described as belonging to Rodgers does a fine job — both the puppy version and the larger version. Between him (them?) and the song, the humans just sort of fade into the background.

The song is Joey Scarbury’s “Believe it or Not,” which might be doubly appropriate for this ad, given the lack of any history of Rigsbee and his phenomenal growth spurt.

(For more of our Woof in Advertising posts, click here.)

Woof in Advertising: Ellen’s dog food has new mascot — and it’s a turd with a halo

There’s a new animated turd in town, and no, it’s not a character on South Park.

Halo dog food, Ellen DeGeneres’ brand, has launched a new advertising campaign featuring a saintly pile of feces know as “Poopsie.”

woof in advertisingThe mascot appears in two advertising spots that have been made so far, both telling us that Halo brand pet foods are free of filler, and that the consumption of it leads to healthier, friendlier, more polite poops.

Halo promises dog owners “a poop that’s a pleasure to scoop.”

It’s not clear what, if any, role, DeGeneres played in conceiving the new mascot for the brand, but the ads were developed by RPA (Rubin Postaer and Associates), an advertising and marketing agency headquartered in Santa Monica, according to AdWeek.com.

mrhankyPoopsie is not the first animated poop to hit the airwaves. That honor, many think, belongs to Mr. Hankey, a talking, sewer-dwelling lump of human feces who first appeared in a Christmas-time episode during the first season of South Park. He went on to become a recurring character.

South Park, however, has been accused of stealing the character from Ren and Stimpy creator John K., who says the cartoon rips off a series of Spumco comics and cartoons that featured “Nutty the Friendly Dump.” The two characters look alike, and the plot lines are similar, too, with the talking feces surfacing to befriend a main character who has been rejected by classmates.

That controversy didn’t make a lot of headlines when it was playing out, back in 1997, so I don’t know, nor do I want to, whether it led to a court battle over who first produced talking poop.

Twenty years later, though I don’t think anybody is going to sue Ellen (because she’s too nice). And the advertising agency is probably in the clear, too, because Poopsie, being coiled, has an entirely different shape than either Mr. Hankey or Nutty. And Poopsie — as much as I would like to call him a spokesturd — doesn’t talk (at least not yet).

In any event, Halo brand has trademarked the name “Poopsie” and the Poopsie image — basically a spiraled piece of poop with eyeballs and a mouth and a golden halo hovering over it.

Poopsie’s point … and it does have one .. is that “the proof is in the poop.”

Dogs who eat Halo brand are avoiding difficult to digest filler and “meat meal,” and as a result they dispense poop that is, if not truly angelic, at least less offensive, the ads contend.

As the next ad says, “the truth always comes out in the end.”

(This link will lead you to more of our Woof in Advertising posts)

Woof in Advertising: Running of the bulldogs

The way they saturate the market, it’s easy to get tired of car insurance ads.

They’ve always tended to air over and over again, until — as imaginative as they might be — we become sick of them.

Perhaps you too have fallen victim to seeing a little too much of the Progressive spokeswoman, or, as I call it, a Floverdose.

Similarly, GEICO’s gecko, cute at first, quickly began grating on my nerves.

woof in advertisingAll this culminates, or at least it does for me, in coming to the decision that I’m not going to be a customer — because their ads annoy me (and because, as much as they spend on advertising, it, somehow, has to be costing me.)

Pretty much every insurance company claims it can save you money — that their rates will save you $318, $412, $562 a year over their competitors — and we all know there’s no way that can be true.

So I no longer look for or expect truth in advertising from car insurance companies; instead I merely expect their commercials to either make me laugh or make me warm and tingly inside — at least until I’ve seen it 20 times.

This new ad from GEICO manages to do both. It’s funny, it’s timely, and it has dogs. Lots of dogs.

On top of that, it’s fresh. The key to keeping viewers from overdosing on a company’s ads is to change them up, which GEICO — though I can’t speak for its insurance — seems to do better than any of the insurance providers.

Their advertising agencies come up with new concepts (otherwise we’d still be watching those cavemen), and provide plenty of variations on continuing themes.

This one, by the Martin Agency, is part of the “what’s not surprising” series. It depicts what looks like is going to be the running of the bulls, but the animals that come charging around the corner in pursuit of the runners are bulldogs.

“The running of the Bulldogs? Surprising. What’s not surprising? How much money Aleia saved by switching to GEICO.”

The actual running of the bulls began earlier this month, ending July 14 at this year’s San Fermin festival in the northern Spanish city of Pamplona.

(This link will lead you to more of our Woof in Advertising posts)

Christie Brinkley unveils the secret to staying young — and it is …

DOGS!

The 63-year-old model says so in PEOPLE, so it must be true.

She tells the magazine/website that her two dogs, Maple Sugar and Chester, are her anti-aging antidotes.

Of course, Brinkley has also credited a few zillion other things with being the secret to her youthful appearance — pretty much any product, it seems, that pays her to do so.

brinkleyanddaughtersBetween her and Cindy Crawford, another 50-plus former model who claims to possesses the secret to staying young, they are shilling not just anti-aging products, but everything from wine to furniture to dog food.

While explaining the secret of staying young to PEOPLE, for instance, Brinkley manages to work in plugs for her book, Timeless Beauty, Purina dog food, and her appearance at 63, with her daughters, in Sports Illustrated’s new swimsuit issue.

Strangely, there is no mention in the PEOPLE article of her line of skin care products that — or so she tells us on television — are her secret to staying young.

The Christie Brinkley Authentic Skincare Bio-Clock Activation System claims to help resist, reduce and reverse the top five signs of aging, according to commercials for the products.

(Try not to confuse this with Meaningful Beauty, apparently made from Italian miracle melons that never rot — the line of anti-aging products touted by Cindy Crawford, who is also managing to remain freakishly young looking despite her advancing years.)

A further parenthetical statement: (Yes, while recuperating from recent surgery I’ve been watching far too much television.)

cb_bio-clock_kit_1aChristie, according to the product’s website, spent four years working with scientists to develop the product. (And yes, she looks good in a lab coat, too.)

“Now,” the website says, “she is sharing her secret with you. It is truly an anti-aging activation or ‘bio-clock’ activation system, containing a proprietary Bio-Copper Complex to help firm, smooth and bring back youthful radiance to skin.”

I’ll admit that Brinkley looks pretty amazing — but given she is saying the secret of staying young is her dogs/her skin creams/her book/even Purina dog food, I’m beginning to suspect the secret to staying young may be selling out.

Perhaps I am being hasty and cynical — or maybe just old and crotchety — but it seems that, for a fee, she’ll endorse any product as being the equivalent of the fountain of youth.

Consider the dog food connection in the PEOPLE article, which took some stretching to accomplish:

brinkley2After praising her dogs, and saying that nutrition is the secret to staying young, Brinkley singles out Purina Pro Plan (but then after all, she is a spokesperson for the company).

It, she says, is keeping her 14-year-old Labradoodle Maple Sugar young.

“That’s why I feed my senior dog Maple Purina Pro Plan,” she tells PEOPLE. “It has enhanced botanicals and ingredients that aid in digestion, things she needs.”

Maple Sugar and Chester, in turn, help keep her young, she says — and I suspect there is more truth in that statement than any of the others.

Your Cindy Crawfords and your Christie Brinkleys are from an era when advertisers and the media set impossibly high standards for women to live up to. That era never ended.

What has changed is those same forces are now setting impossible standards for the over 50 crowd to live up to — especially women. Men, as evidenced by Steve Carell getting good reviews for going grey, and Sam Elliot’s recent movie role as grandfatherly stud muffin, can still somehow get away with visually aging.

But the pressure is there for them, too, even though I — not being one to put too much effort into appearance — never felt it to any great extent. At nearly 64, I’ve given up on finding the fountain of youth. I’d settle for a steady urine stream.

So while I admire the effort your Brinkleys and Crawfords are making — and their willingness to share their anti-aging secrets with the general public — I can’t help but see a little sadness in it all.

They both were and are beautiful women, but you know what? A wrinkle or two wouldn’t really hurt their looks — and might even provide their Stepford-ish faces with some character.

It’s possible to age beautifully without waging an all-out war against that natural process — pouncing on every grey hair, slathering every wrinkle with miracle spackle, tightening, lifting and toning up every sag.

There’s nothing wrong with taking pride in one’s appearance, or working hard at being healthy, but this insistence that all outwardly signs of aging must be fought off at all costs (Brinkley’s Bioclock Anti-Aging system will run you $125) is a fraudulent, manipulative and deceptive bill of goods.

Don’t buy it. Instead, adopt a dog.

(Top photo, PEOPLE; bottom photo, Associated Press)

Dog owners in India going to the wall to find mates for their dogs

post1

Some well-to-do dog owners in India have taken to posting public notices of their dogs’ desire to hook up with a canine of the opposite sex — most often one of the same breed.

“Lonely, fair, and handsome, three-year-old Golden Labrador (Ludhiana caste, settled in Delhi) seeks homely female of the same community. Must be blonde, slim, beautiful, well-behaved, well-groomed, smart with good family values,” read one, posted on a wall in Delhi’s ritzy Khan neighborhood.

Other posts on the wall are from a “single and ready to mingle,” setter-retriever mix, and a “spunky” Maltese in search of Miss Right.

post2

It’s being done in a playful spirit, Scroll reported, but it’s not immediately clear whether those posting such notices are having a little fun, truly seeking breeding companions for their dogs, or a little of both.

And if it’s a case of novices jumping on the bandwagon to try their hands at dog breeding, that raises some concerns among animal welfare organizations.

“This is probably the dog owners’ way of showering love on their dog, or just being cute,” said Pallavi Dar, who volunteers at a shelter in Noida. “But how many of them really know that dog breeding – even if you are not a professional breeder – is serious business? You can’t just mate your dog and give away or sell off puppies – you need to have a licence for that.”

Others feel there is nothing wrong with seeking a love connection for their canine.

“If humans can have matrimonials, why not dogs?” asked Atul Khanna, who put up a poster in Khan Market looking for a mate for his dog Moltu, a two-and-a-half-year-old Maltese.

Moltu, though described as both “independent and spunky,” has yet to get any responses. But, his owner said, patience is key when looking for a mate.

(Photos: Scroll)

It DOES amount to a hill of beans

There are several things I have long wondered about Bush’s canned beans.

Why do they take up nearly a full half aisle of the grocery store?

How do they get Duke, the dog that appears in commercials with spokesman Jay Bush, to talk?

And what, exactly, is the difference between Bush’s Baked Beans and Bush’s Grillin’ Beans?

It’s time for some answers, America, or at least guesses.

For starters, I’m guessing that the Bush folks are paying off the grocery chains, or at least buying managers some lovely gifts, in order to be granted such large and prominent displays at so many stores.

Next, I am guessing that Duke is not speaking via special effects, but is an actual talking dog, on loan from the prestigious Hollywood Talking Dog Academy to play the role.

woof in advertisingAs for question three — and this is the one I have pondered most — I continue to wrack my brain.

At first, I assumed the Baked Beans were beans that had been baked, or were supposed to be baked, and the Grillin’ Beans were beans that had been grilled, or were supposed to be grilled.

But if they are meant for us to grill them, wouldn’t the Grillin’ Beans just be lost — kind of like the final “g” in grilling — as they fell through the grill slots?

(For you know-it-alls, putting a pot of something atop a grill grate is not grilling, and it’s definitely not grillin’; it is heating up.)

grillinbeans

I did some internet research, and visited the Bush’s website, but the only thing I learned is that Grillin’ Beans have a bolder flavor than the Baked Beans. It’s the same old bean, just in a spicier sauce.

I have no problem with bold and spicy. In fact, I think I prefer the bold and spicy version of Jay in the commercial above to the regular, far blander, version of him. As for Duke, to be honest, I prefer him unadorned, and non-speaking. I’m just not big on talkin’ dogs.

Call me a skeptic, but if you have a talking dog in your ad, I’m not going believe any of the other dubious and far-reaching claims you are making about any of your products. Then again, I’m probably not going to believe them anyway.

I am aware of few other products presented in so many variations as Bush’s Beans — hickory, chipotle, brown sugar, maple, honey, homestyle, country style, original, bold and spicy, vegetarian (meaning they haven’t added bacon) and different combinations thereof. And that’s not even including the products Bush makes from different beanages, such as the black, the kidney and the pinto, the red, the white and the garbanzo.

My theory is that those who make and market the beans figure the more selections they offer, the more grocery shelf space they can grab.

This is by no means strictly a bean thing.

Chips, such as your Pringles and your Doritos, also follow this strategy. And pet foods also use this approach (or perhaps, they led the way). A can of Alpo could be from their Prime Cuts, Chop House, Gravy Cravers or Prime Classics styles. Each one of those comes in multiple flavors, seven for Prime Cuts alone.

One dog food company takes things a step farther, offering more than 200 different products, each supposedly custom designed for a specific breed.
They want us to think that virtually every breed of dog needs a different formula of dog food.

Perhaps you’ve seen this Royal Canin commercial, which tells us that the golden retriever and the yellow Lab — similar as they are — “eat, digest and process energy differently.”

Royal Canin is a ridiculously priced dog food not sold in grocery stores, which is a good thing, because if it were, there would be room for nothing else. Even Bush’s beans would have to clear out. Maybe that’s why it’s not sold in grocery stores.

Or maybe it’s all a marketing gimmick aimed at making us think Royal Canin is such a special, exclusive and high end product it must be purchased from your veterinarian. It’s called a “prescription diet.” It’s nothing of the sort.

Show me, Royal Canin, how Labs and goldens differently digest food, and differently “process energy.” Sure, one of them (sorry, Labs) may generally wolf their meals down more quickly, but aren’t the various tubes and chambers that food goes through on its way out pretty much the same for both breeds?

Why, when I read the ingredients for both, do I notice hardly any difference?

The profusion of flavors in beanage, in chippage, in dog food and everything else, is not new. Remember when there was just one Coke?

And it’s not all about claiming more shelf space. By coming up with a flavor for every mood, companies are able to bring more customers into their folds, and dazzle them with their vast arrays.

Variety may be the spice of life, but it’s all becoming a little much. No longer do we just have to decide between brands, we have to decide within brands, and a trip to the grocery store requires making more choices than election day.

Regular or non-drowsy, diet, sugar-free or light; thick crust or thin crust; smooth or chunky; gluteny or gluten-free; plain or low sodium; regular, spicy, or super spicy.

By the time I get to the checkout line, I’m exhausted, and have used up all my decision making powers for the day.

But I still have to decide whether I want paper or plastic bags, and if I will pay by credit card, debit card, or cash.

Kind of makes me wish I had a dog like Duke I could bring along on shopping trips to tell me what to do. On the other hand, you can’t trust a talking dog, can you?

For more of our Woof in Advertising posts, click here)

But where does she keep her poop bags?

Who says a Jack Russell terrier can’t stop traffic?

In this ad, a Jack Russell on his morning walk manages to turn heads, and even cause a traffic accident, as he trots down the sidewalks and streets of New York City.

Some believe it’s actress/model Emily Ratajkowski — clad in revealing lacy black intimate apparel — that’s causing the uproar.

But we know better.

woof in advertisingThe cheeky (pun intended) ad is for the new DKNY Spring/Summer 2017 intimates, hosiery and sleepwear campaign.

Ratajkowski, who you might remember from her supporting role in “Gone Girl,” wakes up topless, but has the good sense — it is winter, after all — to don a bra before taking her dog on the morning walk.

DKNY says the ad shows, “Anything can happen in New York.”

Upon repeated viewing (necessary for research purposes), we can see it shows a lot more than that.

Clearly the ad is aimed at creating a stir, but as for who it is targeting I can only guess. Men who might be considering gift purchases for a special someone? Women who like to show the world how self-assured they are? Dog lovers, maybe? I’m guessing they don’t all buy long underwear.

The bigger question, though, given no self-respecting New Yorker would venture out with their dog without their poop bags, is where Miss Ratajkowski is carrying hers.

They must be in her boots.

For more of our Woof in Advertising posts, click here.