Only in these mega-awesome modern times could a product that really doesn’t work well at all become a big hit.
And only in the Internet age could how badly it works be a selling point.
Fetch! is an app that lets you upload a photo of your dog and learn what breed it is, or, judging from my try, what breed it’s not.
It was released yesterday just in time for the Westminster Kennel Club Dog Show, according to promotional material. (Last I checked, competitors at Westminster were pretty sure what breeds their dogs were.)
The app analyzes a photo and makes a guess as to breed — using its artificial intelligence and tons of data stored in clouds.
It’s just one of the latest products to hit the market offering to guess everything from your age to your state of mind to the significance of your mustache — all via the power of object recognition, a key facet of artificial intelligence.
It comes as a Web app or download for devices running Apple’s iOS, and you can also get an idea of what it’s all about at the website what-dog.net.
I generally avoid apps (I’m app-rehensive?) so I went to the website to give it a test. I fed it three different photos of Ace, and it identified him as a Rhodesian Ridgeback each time. (He’s not.)
Next I uploaded a photo of myself and was told I was a “Chihuahua … quick witted, loving, wary of strangers and other dogs.”
(Strangers and dogs are actually the two things I’m NOT wary of.)
Microsoft is using the device’s lack of reliability as a selling point, as if to say, ”Well no, it’s not really accurate at all, but isn’t it fun?”
Seems to be a lot of that going around these days.
As in the series of ads from Time Warner that make light of the sheer hell the company — once, they’d have us believe — put customers through.
As in the direction the news media has been going in ever since it realized there was an Internet.
As in all those overused hooks designed to get us to click a link on the Internet – such as awesome, epic, jaw-dropping, life-changing, pee-your-pants-funny, you’re not going to believe what happened next.
With Fetch, in my case, not too much happened next.
But its developers say they expect it to wow the masses.
“There was an interest in creating a framework that would allow you to take a domain – in our case, dogs – and recognize numerous classes, such as breeds. We were interested in enabling an app to allow you to make object recognition extraordinary, fun and surprising,” said Mitch Goldberg, one of the Fetch developers
“If you want to take photos of dogs, it will tell you what dog breed it is, if it’s one of our supported breeds. If I choose to take a photograph of a flower, it’ll say, ‘No dogs found! Hmmm… This looks more like…flower?’ But if you take a picture of a person, it’ll kick into its hidden fun mode. And in a playful way, it’ll communicate to you not only what type of dog it thinks you are, but also why.”
Follow all that? When the app works, it’s an amazing example of artificial intelligence. When it doesn’t, don’t worry, it’s in playful, fun mode.
I sometimes wonder if artificial intelligence is gaining on us, or if we’re just getting more stupid.
Posted: February 12th, 2016 under Muttsblog.
Tags: ai, animals, app, apps, artificial intelligence, breed, breeds, dog, dog breeds, dogs, fetch, garage, identifier, identify, identifying, internet, media, microsoft, news, object, pets, photographs, photos, recognition