Reading stories about technological advances hitting the marketplace often makes me roll my eyes — because many of those so-called innovations, in my view, are like those new clothes that emperor wore.
Case in point, fitness trackers — those devices you wear on your wrist to remind you to get off your duff. Perhaps they perform some more vital functions, but based on a TV ad — pretty much the extent of my knowledge about them — they will buzz or beep if you’ve been sitting still too long (which most often is a result of earlier technology, i.e. the computer and television).
If that weren’t ridiculous enough, there are also (eye roll) fitness trackers for dogs.
Forbes reports that Whistle, the maker of a fitness tracker for your dog, is raising $16 million in a Series B venture capital round, bringing its total funding to $25 million.
In other words, a lot of people with money believe in it.
Whistle’s $100 Fitbit-like dog collar features a 3-axis accelerometer to track movement, Bluetooth for connecting with your smartphone, WiFi, and an app that collects fitness data, allowing you to track the activity level of your dog.
Whistle has acquired Snaptracs, which makes Tagg, a GPS tracker for your dog that — in addition to tracking movement — also includes a temperature sensor to make sure your dog doesn’t get too hot or cold.
The interest of such companies is understandable, given society is nuts about gizmos, apps and pets. On the latter alone, Americans spent $58.51 billion last year, according to the American Pet Products Association.
I’m all for any device that helps find dogs when they’re lost, but really now, do we need devices to let us know whether our dogs are too hot, too cold, and getting enough exercise?
We already have two devices for that, called eyes. And better yet, they are rollable, and don’t need recharging.
(Maybe someday there will be a wristband I can wear that notifies me when I am rolling my eyes — and reminds me, perhaps with a gentle zap of electricity, that it’s not an attractive trait.)
We’re in danger of letting silly gizmos replace our common sense, while gizmo-making companies get rich on our gullibility.
That’s how my rolling eyes see it; others see it differently. As Whistle CEO and founder Ben Jacobs explains:
“As the Internet of Things moves into these initial areas, people are looking at other key parts of life,” he is quoted as saying in the Forbes article. “The pet is a member of the family and an interesting vertical in the Internet of Things.”
Is there an app to translate that?
Posted: January 30th, 2015 under Muttsblog.
Tags: animals, apps, collar, collars, collection, data, device, dog, dogs, eye roll, fit, fitbit, fitness, gizmos, gps, pets, products, snaptrac, tagg, technology, wearable, whistle, wristbands